Hello! Knowing your channel's value proposition is KEY! It helps you identify who you want watching your content, and what content you can shape around that! Here's mine:
Value Proposition for Andrew Kan: I help You (Creators) overcome the hurdles stopping You from accomplishing your film goals, using the expertise and methods I did, I believe if I kan you kan too!
This has helped me focus down to create content that has performed better, and kept my creative mindset going by showing people what to do!
My question to YOU, is what is your YouTube Channel's Value Proposition?
Here's a Mad Libs Style Example:
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