TubeBuddy Tips What is your channel's value proposition?

Andrew

Superman
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Hello! Knowing your channel's value proposition is KEY! It helps you identify who you want watching your content, and what content you can shape around that! Here's mine:

Value Proposition for Andrew Kan: I help You (Creators) overcome the hurdles stopping You from accomplishing your film goals, using the expertise and methods I did, I believe if I kan you kan too!

This has helped me focus down to create content that has performed better, and kept my creative mindset going by showing people what to do!

My question to YOU, is what is your YouTube Channel's Value Proposition?
 

Tito Tim

Well-Known Member
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Coming from the stage, I have not heard it called a proposition, but a conceit... I am unsure if it is the literary or metaphysical definition.

The conceit of my channel is basically "I am retired & having fun and you are not. Join me on my adventures." I try to keep it pretty light hearted and fun.
 

BraveStarrTG

Life Is A Game
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I'll be honest, I don't have a "Value Proposition/Conceit" which I know is a mistake but I've just never really thought about it. I started my channel like one of the most ignorant persons on the Internet having zero knowledge about how to run a YT channel. As if I was joining YT back when it started and you just made videos and uploaded. I had no idea about SEO, tags, keywords or even TubeBuddy. I started learning just these past few months how it all works and to be quite frank I am overwhelmed with knowledge and ideas that I am stalling my channel till I get myself reorganized and ready to apply all this knowledge properly.
 
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Andrew

Andrew

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I started learning just these past few months how it all works and to be quite frank I am overwhelmed with knowledge and ideas that I am stalling my channel till I get myself reorganized and ready to apply all this knowledge properly.
That's why it's so important to get the value prop down. IT helps you remember who you are focusing on when it comes to your content. If you make content for everyone, then you're really making content for no one. However, if you're making content for people who love gaming, but don't have the time to play the games, that's A LOT more specific and workable. However, it's finding YOUR voice that is the hardest part.
 

BraveStarrTG

Life Is A Game
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Yea, I rebooted my channel this year but I failed to have all this knowledge when I did thus the reboot was, to me, a failure. So, I may have to try it again, this time more prepared.
 

Hamiltonville Farm

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Being a retired military guy, I call it my vision statement. I know what it is in my mind, and I tailor my videos to my niche, hobby farming, but i haven't written it down. I need to do that.
 
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Andrew

Andrew

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Being a retired military guy, I call it my vision statement. I know what it is in my mind, and I tailor my videos to my niche, hobby farming, but i haven't written it down. I need to do that.
I know it as elevator pitch from a film background haha. I'd love to hear yours once you write it down. Writing it down can help A LOT!
 
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Andrew

Andrew

Superman
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I'd say it would be information. So my value propositions would go; "My channel will teach you about Myths, folklore and Legends with a bit of fiction sprinkled on the side."
That's a great start! Maybe think of something like so you can learn life lessons or something like that! Really would tie it back to the viewer :D