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This is something I struggle with myself. The easiest way to get people to stay longer is to BAIT them. Baiting an audience is the technique of holding back the very thing you know they came to see. You talk about it and say, "It is coming" but never show it until near the end of the video. You are using the proverbial CARROT, to get them to stay until the end.
This is the technique that all news shows use. They list the topics they are gonna talk about during the newscast, but do not tell you the order. They know which topic is the topic that is of the most interest and they know that if they cover that topic at the start, the audience will leave. So, they hold that topic back until the end. Before each break, they will mention it to keep your hopes up. They will say things like, "Coming UP, will cover this interesting topic" but the next segment will come and go with only a partial mention of it. This is a highly successful, tried, and true way to keep the audience from changing the channel.
For me though, I will not use this tactic no matter how successful it is. I consider "Baiting" the audience to be low because it is a manipulation of human emotion. As a former successful salesman, I was trained in all of these techniques to manipulate people using their emotions against them. I hated every moment of it and myself for using them. I worked hard to rid myself of the instinct to resort to these things. I want people to like me for who I am, no mask, no tricks. I may never be famous, but at least you know that when you are dealing with me, you are dealing with the real me. Love me, Like me, or Hate me, at least you know I am being honest.
This is the technique that all news shows use. They list the topics they are gonna talk about during the newscast, but do not tell you the order. They know which topic is the topic that is of the most interest and they know that if they cover that topic at the start, the audience will leave. So, they hold that topic back until the end. Before each break, they will mention it to keep your hopes up. They will say things like, "Coming UP, will cover this interesting topic" but the next segment will come and go with only a partial mention of it. This is a highly successful, tried, and true way to keep the audience from changing the channel.
For me though, I will not use this tactic no matter how successful it is. I consider "Baiting" the audience to be low because it is a manipulation of human emotion. As a former successful salesman, I was trained in all of these techniques to manipulate people using their emotions against them. I hated every moment of it and myself for using them. I worked hard to rid myself of the instinct to resort to these things. I want people to like me for who I am, no mask, no tricks. I may never be famous, but at least you know that when you are dealing with me, you are dealing with the real me. Love me, Like me, or Hate me, at least you know I am being honest.