technically you could. I've heard of people sending copyright strikes for using their likeness on thumbnails that criticised them. Weather there's any legal ground on the copyright strike is a completely different matter which only a lawyer could answer, but technically yes, but it doesn't happen very often.
I have heard of a certain large sporting even in America that revolves a ball and loves playing lots of ads during their show, that HAVE sent cease and desist and copyright strikes for using their trademark make of a super..... sporting event... which you're not actually allowed to say the name of unless you have a license to use the name in your title. It was a BIG issue a few years back and is an example where it's rare, but can technically happen.
(here's a link talking about the issue behind "the big game"
https://www.vox.com/the-goods/2019/1/31/18202037/super-bowl-53-ads-trademark-the-big-game-2019 )