Are there any drawbacks having very short videos? Is there a minimum length required for Youtube algorithms? I.E. all things being equal, does a 3o second vid get as much exposure as a 5 min vid?
It is no longer "we think". They have made it explicit via the Creator Insider channel.One of the major components (we think) is average watch time and average duration...
I spoke to Roberto Blake about this at length last summer. We typically do 20 minute videos but we also have a 360 camera and release short, 1 minute 360 videos to supplement our library. He had zero concerns about it affecting our overall watchtime, the reason being because it was additional content. While it does bring down the overall average view duration on the channel level YouTube views videos on an individual basis and doesn't take channel performance into account when suggesting content. Mr. Blakes advice on the matter was simply to make our 1 minute 360 Videos 3 minutes in order to help garner a little more watchtime and to help them to compete against slightly longer videos. That was it.
This isn't bad. I also wouldn't stress TOO Much on video length, and focus more on making the video as long as it needs to be to get your point across and not a second more
That can not be stressed enough. One of the single most important things you can do is to get some pre-determined length out of your head and let the video dictate it's own length based on its flow and pacing.
I've been getting "better" (and much slower) at cutting out the fluff of my videos. In the past they'd be 50 minutes easily, these days I can usually squeeze them down to 15-20 minutes with the same effect.Exactly. I've had 15 minute scripts be cut down to 7 because I realize some of it's not needed, and the video was better because of it 6
A video should be as long as it needs to be, no longer, no shorter. I'd say 30 seconds is absolute minimum, but whenever I see a 30 second video, unless it's a short teaser trailer I just wonder what's the point? Short 10-30 second videos just seem kinda spammy and pointless, and YouTube has always rewarded watch time and watch time sessions in the past. The longer someone watches your videos, the better.Are there any drawbacks having very short videos? Is there a minimum length required for Youtube algorithms? I.E. all things being equal, does a 3o second vid get as much exposure as a 5 min vid?