Unfortunately, it's more of an art than a science, but if you look around on YouTube, take note of what makes YOU click.
Some things to consider:
Is the thumbnail easy to see on a mobile device?
Is the text readable or does it clash with the background?
Make sure photos are taken with lighting in front of the subject instead of behind.
I'm awful at art. I just keep editing and editing my thumbnails and using A/B testing on TubeBuddy to boost the CTR. That way I can force some science into the art.Thanks so much for the advice. I thought is was more art. I just am not good at art lol.
I'm awful at art. I just keep editing and editing my thumbnails and using A/B testing on TubeBuddy to boost the CTR. That way I can force some science into the art.