I lucked out on launch day and bought an Nvidia Founders Edition and MSI Gaming X Trio. Going to keep one and make a PC build to sell the other (retail pricing only, no scalping!). Haven't decided which one to keep. Went ahead and made an unboxing/overview video too. Feel free to check it out. Still honing my craft. 
View: https://youtu.be/8dQFghwo9To