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So I want so bad to begin this with a frustrated story about a recent experience, but I won't. Gonna be the better guy here lol.
If and when you decide to collaborate with another channel or if you are going to give another channel a shoutout there are a couple things you should consider in the process of mapping out that collaboration. I've seen so many channels who show another channels Icon or name on the screen for a few seconds, sometimes they simply say the name and sometimes that is appropriate and all that is needed. But sometimes you want to show that channel that you appreciate them by taking a moment to give them your due diligence in doing a proper, genuine shoutout or collaborative recomendation.
Get Their Name Right
This is simple, but seriously get it right. Little things like a missing apostrophe or mis-capitalized letter looks unprofessional and simply shows the other channel that you don't are enough about them to get their name right. Take a moment and make sure it is spelled correctly.
SHOW Your Appreciation
If/when you are able it helps to go the extra mile (trust me; those little 150 sub channels can be 10k channels in a matter of months and may make powerful allies). Instead of simply writing their name on screen why don't you ask them if you can use some of their footage in the shoutout or as an example of their work? Granted, you want to be mindful of copyright infringement when you do so and you should get a contract signed for even simple use but a lot of the time smaller creators are more than happy to lend some video for such efforts and it makes you look like a star in doing so (plus it makes you look professional when you have your legal ducks in a row). Showing a few seconds of someones work when you are thanking them or shouting them out lets them know you sincerely care and appreciate them. It goes above and beyond in a very generous way.
Drop Those Links!
Of course everybody expects to gain a few subscribers when they get a shoutout. And even if their name is spelled correctly you need to not only show respect to the person you are shouting out but to your audience as well. Make it easier for everyone by providing a link to their channel or collaborative effort in the description of your video and mention that the link is there during the video. Give the other channel an easy path for your audience to follow. If done well this can actually increase traffic to your own videos by inreasing on-platform watchtime. It's also a next-level pro move to include these links, makes you look professional and genuine.
It's A COMMUNITY Tab For A Reason
That community tab can be so grossly underappreciated. It should be used to show appreciation and share content with the community that you are growing. Show them the work of your fellow favorite creators AND more importantly use it to keep track of all those amazing shoutouts and collaborations with other creators. A few years down the road it is going to make for a really awesome timeline of events that have occured on your channel and your collaborators will appreciate that!
Oftentimes a very sincere, genuine shoutout or collaborative effort can miss the mark, especially if it is your first time doing so. Follow these steps to ensure that you are both on the same page as far as expectations go and do them justice by going above and beyond for their efforts. The best bit of advice; think about how you would want them or any other channel to handle giving you a shoutout or a nod after a collaboration and offer them the same. Kindness begets kindness.
If and when you decide to collaborate with another channel or if you are going to give another channel a shoutout there are a couple things you should consider in the process of mapping out that collaboration. I've seen so many channels who show another channels Icon or name on the screen for a few seconds, sometimes they simply say the name and sometimes that is appropriate and all that is needed. But sometimes you want to show that channel that you appreciate them by taking a moment to give them your due diligence in doing a proper, genuine shoutout or collaborative recomendation.
Get Their Name Right
This is simple, but seriously get it right. Little things like a missing apostrophe or mis-capitalized letter looks unprofessional and simply shows the other channel that you don't are enough about them to get their name right. Take a moment and make sure it is spelled correctly.
SHOW Your Appreciation
If/when you are able it helps to go the extra mile (trust me; those little 150 sub channels can be 10k channels in a matter of months and may make powerful allies). Instead of simply writing their name on screen why don't you ask them if you can use some of their footage in the shoutout or as an example of their work? Granted, you want to be mindful of copyright infringement when you do so and you should get a contract signed for even simple use but a lot of the time smaller creators are more than happy to lend some video for such efforts and it makes you look like a star in doing so (plus it makes you look professional when you have your legal ducks in a row). Showing a few seconds of someones work when you are thanking them or shouting them out lets them know you sincerely care and appreciate them. It goes above and beyond in a very generous way.
Drop Those Links!
Of course everybody expects to gain a few subscribers when they get a shoutout. And even if their name is spelled correctly you need to not only show respect to the person you are shouting out but to your audience as well. Make it easier for everyone by providing a link to their channel or collaborative effort in the description of your video and mention that the link is there during the video. Give the other channel an easy path for your audience to follow. If done well this can actually increase traffic to your own videos by inreasing on-platform watchtime. It's also a next-level pro move to include these links, makes you look professional and genuine.
It's A COMMUNITY Tab For A Reason
That community tab can be so grossly underappreciated. It should be used to show appreciation and share content with the community that you are growing. Show them the work of your fellow favorite creators AND more importantly use it to keep track of all those amazing shoutouts and collaborations with other creators. A few years down the road it is going to make for a really awesome timeline of events that have occured on your channel and your collaborators will appreciate that!
Oftentimes a very sincere, genuine shoutout or collaborative effort can miss the mark, especially if it is your first time doing so. Follow these steps to ensure that you are both on the same page as far as expectations go and do them justice by going above and beyond for their efforts. The best bit of advice; think about how you would want them or any other channel to handle giving you a shoutout or a nod after a collaboration and offer them the same. Kindness begets kindness.
