YouTube Question Impression

[Annbilha]

I have more impressions on a video than views....what could be the issue example 4k impression and 100 views

 

[CT Gena]

Impressions are the number of times your thumbnail is shown to others. I believe it counts if over half of your thumbnail is shown for a second.

 

[Annbilha]

Thank you

 

[kitchen c/o ammama]

4k views and 100 Views.

I am interested to see the CTR & Audience retention graph.

But the reason why people aren't Clicking on thumbnail ( the impression )

1. Not attractive thumbnail
2. Not catchy title.

 

[Ikerot]

This is not a TubeBuddy Question. Please check the section's topic before creating a thread

Thread has been moved to the appropriate section.

 

[Stanley | Team TB]

Yeah @CT Gena and @Kitchen c/o Amma nailed it. Impressions reflects the number of times your video has been shown to somebody. Views are the number of timews people have clicked and watched.

An impression occurs once a thumbnail has been shown in it's entirety to somebody, and the number of views will obviously never match the number of impressions. It is important to know you number of impressions because this shows you how much your video is being shown out to people. But the more important numbers are your CTR and your watchtime/AVD, as these numbers reflect your video performance within the number of impressions you have.

CTR of course is the number of people that clicked on your thumbnail, AVD/Watchtime reflects how long people are watching each video and when these numbers are very high versus your competition YouTube will have no choice but to share your video out to more people... hence more impressions and inevitably more views.

 

[Annbilha]

I did not know this...now I know..thank you so much for this helpful information

 

[Gunjit]

The views can never be more than the impressions if you think technically, But a good title and thumbnail can improve the click through rate

 

[Annbilha]

The views can never be more than the impressions if you think technically, But a good title and thumbnail can improve the click through rate

this is well noted

Yeah @CT Gena and @Kitchen c/o Amma nailed it. Impressions reflects the number of times your video has been shown to somebody. Views are the number of timews people have clicked and watched.

An impression occurs once a thumbnail has been shown in it's entirety to somebody, and the number of views will obviously never match the number of impressions. It is important to know you number of impressions because this shows you how much your video is being shown out to people. But the more important numbers are your CTR and your watchtime/AVD, as these numbers reflect your video performance within the number of impressions you have.

CTR of course is the number of people that clicked on your thumbnail, AVD/Watchtime reflects how long people are watching each video and when these numbers are very high versus your competition YouTube will have no choice but to share your video out to more people... hence more impressions and inevitably more views.

I did not know this...now I know..thank you so much for this helpful information

 

[Beanie Draws]

Impressions are the number of times your thumbnail is shown to others. I believe it counts if over half of your thumbnail is shown for a second.

the first half of this is correct, impressions is how many times the thumbnail has been shown on someone's screen, regardless of weather they click it or not. I'm not sure how accurate the second put is about how long a thumbnail needs for it to be seen for it to count, that's an interesting question which I'm sure @Andrew will probably know more about, but my gut tells me the moment the video is served up as a search result or a recommended suggestion, no matter how long it's shown for, it still counts as an impression.

views will always be lower than the impressions... unless of course you're a new channel and your video has only been shown to 1 person, and that 1 person clicks it.