But these days your content has several obstacles you need to overcome in order for your content to be seen and be found. One such obstacle is the YouTube algorithm. This is the system that reviews your videos and determines who it will show the video to. The goal is to get the algorithm to sare your video with your ideal audience. But who is your ideal audience? That is the question we'll be helping you answer here.
It's pretty obvious every YouTuber's goal is to gain an audience and grow their channel. We all want to have a lot of subscribers. But what you want to make sure is that you have the right kind of subscribers. far too often I see a lot of newcomers with the same quest: I want more subscribers, please subscribe to me. I understand this desire but simply asking people to subscribe will not help you grow your channel. Sure, you'll get bigger numbers in your subs but that's meaningless if your subs don't translate into views. What's the point of having 1000 subscribers if your videos only get 100 or so views? The problem lies in not trying to find your ideal audience, the viewers who you are targetting with your content.
So how do you figure out who your ideal audience is? Simple. Look at the type of content you are creating and ask yourself who would watch this content. To get a better perspective think of the channels you follow and ask yourself why do you follow those channels. What about them compels you to subscribe? Your content should have one particular goal, to give the viewer what they want. These days it's not about what content you wanna make that you enjoy, it's about content that you wanna make that other people can enjoy. For example: say you wanna be a restaurant owner who sells burgers. You're not into hotdogs or turkey legs, so you just wanna make burgers for now. Your favorite burger is a cheeseburger with lettuce, tomatoes, no onions, heavy on the pickles. But if you want a successful restaurant you have to know that not everyone likes burgers with just cheese, or lettuce, or tomatoes or even pickles, and maybe they'll like onions. So, you can still make burgers, but you have to also make them the way potential customers are likely to want them, with cheese or onions, maybe even bacon or ranch dressing. If your restaurant was a YouTube channel, your ideal audience would be people who like burgers with different kinds of toppings, not just your one favorite combination.
Look at what kind of content you wanna create, understand the audience you want to target, and create the content specifically for that audience. That is your ideal audience. Not the ones who "like hotdogs or turkey legs", but the ones who like "burgers with different combinations of toppings".
Your ideal audience are the viewers who are looking for the specific type of content you want to create. So create that content specifically for them and you'll have a better chance of gaining subscribers who want to watch your content and will, in turn, grow your watch time and clickthroughs which will, in turn, tell the YouTube algorithm that your content may be suitable to certain viewers that fall under your ideal audience and thus will be shown your videos in searches and trending thus helping your channel grow more and more.
So your task? Figure out who exactly you intend to target with your content. Understand the topic, the genre, and the trends. Find the best keywords that can give you the optimum chances of being found by your ideal audience. Once you understand who your ideal audience is create your content with the aim to give your ideal audience what they want.
Remember, this is not a magical tip or an instant success plan. It will still take hard work, time and patience to grow a channel. But this can make it much easier if you can point your videos in the right direction from the start. Good luck and if you have any questions please feel free to post them below. I'll do my best to answer or maybe someone else might provide an answer as well.
