I know a lot of people may not like to hear this and I know it may come off too blunt and insulting. But there is a chance your content simply sucks. Now, this is not to say you should just stop making videos and delete your channel. Not at all. While YouTube may not be for everyone, growing a channel is about more than just creating content you like. Let me explain.
As a gamer, my channel is based around gaming content. Mainly gameplay. So in essence my audience is viewers interested in not only watching gameplay of videogames I like to play but also viewers who find my style and character entertaining. But in order for me to grow my channel I need to understand my potential audience and for that I have to look at my videos from their perspective. In other words, I need to become the audience.
First, let's see what kind of viewer I am. My current YouTube subscription list revolves around multiple kinds of interest. I enjoy tech, gaming, restoration, cooking, and science. So some of the channels I follow, like MKBHD, Erasable Ninja, Binging With Babish, and The King Of Random to name a few, are the kinds of channels that have the kind of content I want to see. But there is more to it than just that. There is also the element of how the content is created. I, personally, enjoy content that is made somewhat professionally. I canΓÇÖt watch content that is made with poor lighting, low resolution or the audio is just unbearably annoying to listen to. Also, take into account that I have to enjoy the person in the video. MKB is entertaining, funny. Erasable Ninja is amazing even though he rarely talks. Babish is just pure gold with his jokes and style of explaining the recipe and TKOR hosts make science fun with their goofy, down to Earth, relatable personalities.
With that in mind I have to consider, if I wonΓÇÖt watch the content due to these issues then why would I make content in this fashion? I need to engage the audience. I need to make sure they know IΓÇÖm there and that I am talking to them. I need them to feel like they are part of my content, involved in my creation, and are the ones whom IΓÇÖm doing this for. But I canΓÇÖt do that by simply turning on a camera, doing weird angles, allowing background noises to overtake my commentary, and just randomly cutting in or out of the video without at least a simple intro or outro. And letΓÇÖs be honest, if you saw content, like a Fast And Furious movie, that sounded like yours, with weird music fadeouts and sudden music intro that doesnΓÇÖt make sense, youΓÇÖd stop watching it too. So take that into account when making content. These days most video editing programs, PC or mobile, allow you to fade music in and out, provide transitions for video clips, and even include some small effects that can enhance the experience without the need to have a degree in filmmaking. You have the tools, learn to use them, read the instructions, watch video tutorials. Make the effort.
If youΓÇÖre not likely to watch content that is as bad quality as yours why would you expect others to watch your content? Now, IΓÇÖm not telling you to go spend thousands of dollars on new equipment and software. I am telling you to do your homework, research, learn how to use what you have, and make the best damn content you can with it. WhatΓÇÖs the point of having all this tech, all this software and tons and tons of tutorials online to help you learn how to use it all to the maximum if you think all you have to do is hit the record button, say a few things that are on your mind and expect the world to somehow believe you were exactly what everyone was looking for this whole time?
The truth sometimes hurts, but as Rafiki from the Lion King said, you can either run from it or learn from it.
As a gamer, my channel is based around gaming content. Mainly gameplay. So in essence my audience is viewers interested in not only watching gameplay of videogames I like to play but also viewers who find my style and character entertaining. But in order for me to grow my channel I need to understand my potential audience and for that I have to look at my videos from their perspective. In other words, I need to become the audience.
First, let's see what kind of viewer I am. My current YouTube subscription list revolves around multiple kinds of interest. I enjoy tech, gaming, restoration, cooking, and science. So some of the channels I follow, like MKBHD, Erasable Ninja, Binging With Babish, and The King Of Random to name a few, are the kinds of channels that have the kind of content I want to see. But there is more to it than just that. There is also the element of how the content is created. I, personally, enjoy content that is made somewhat professionally. I canΓÇÖt watch content that is made with poor lighting, low resolution or the audio is just unbearably annoying to listen to. Also, take into account that I have to enjoy the person in the video. MKB is entertaining, funny. Erasable Ninja is amazing even though he rarely talks. Babish is just pure gold with his jokes and style of explaining the recipe and TKOR hosts make science fun with their goofy, down to Earth, relatable personalities.
With that in mind I have to consider, if I wonΓÇÖt watch the content due to these issues then why would I make content in this fashion? I need to engage the audience. I need to make sure they know IΓÇÖm there and that I am talking to them. I need them to feel like they are part of my content, involved in my creation, and are the ones whom IΓÇÖm doing this for. But I canΓÇÖt do that by simply turning on a camera, doing weird angles, allowing background noises to overtake my commentary, and just randomly cutting in or out of the video without at least a simple intro or outro. And letΓÇÖs be honest, if you saw content, like a Fast And Furious movie, that sounded like yours, with weird music fadeouts and sudden music intro that doesnΓÇÖt make sense, youΓÇÖd stop watching it too. So take that into account when making content. These days most video editing programs, PC or mobile, allow you to fade music in and out, provide transitions for video clips, and even include some small effects that can enhance the experience without the need to have a degree in filmmaking. You have the tools, learn to use them, read the instructions, watch video tutorials. Make the effort.
If youΓÇÖre not likely to watch content that is as bad quality as yours why would you expect others to watch your content? Now, IΓÇÖm not telling you to go spend thousands of dollars on new equipment and software. I am telling you to do your homework, research, learn how to use what you have, and make the best damn content you can with it. WhatΓÇÖs the point of having all this tech, all this software and tons and tons of tutorials online to help you learn how to use it all to the maximum if you think all you have to do is hit the record button, say a few things that are on your mind and expect the world to somehow believe you were exactly what everyone was looking for this whole time?
The truth sometimes hurts, but as Rafiki from the Lion King said, you can either run from it or learn from it.