One of the most useful features about TubeBuddy is the A/B Testing features.
Simply put, the thumbnail can make or break your video. For example, you make a great video, everything is superb, but then you skim past the thumbnail and hit publish. No one clicks on your video and you wonder why. However many videos you watch on how to grow on YouTube, it comes down to this:
TubeBuddy's A/B testing allows you to make variants of your thumbnail and run a test to see which one viewers are more likely to click on, and then stick with that.
Compare these two thumbnails - which one do you think would be the winner? (result at the bottom)
Thumbnail A:
Thumbnail B:
Take this video of mine, for example, it is a well-established video with almost 4 million views.
View: https://www.youtube.com/watch?v=7R3GDSHS_y8
It was a little stagnant for a while so I decided to change out my thumbnail to see whether a new look would make people click more. I was right! TubeBuddy helped me decide on a better thumbnail that viewers were more likely to click on.
What effect did this have on my video?
YouTube started recommending my video more! Take a look at this graph of Suggested Video stats:
TubeBuddy has given my video the new "kick" that it needed!
So, which thumbnail was the winner?
Thumbnail B won! That surprised me, as I thought A was much better - but trust the statistics!
THOUSANDS of people saw both thumbnails, and more people clicked on B compared with A, meaning TubeBuddy can be 98% sure that B was the best way to go. YouTube agreed!
Make sure you use the tools at hand - there has never been a time when you have so many resources to test what works (and what doesn't)!
Simply put, the thumbnail can make or break your video. For example, you make a great video, everything is superb, but then you skim past the thumbnail and hit publish. No one clicks on your video and you wonder why. However many videos you watch on how to grow on YouTube, it comes down to this:
- Your title;
- Your thumbnail;
- The first line or two of your description; and
- Maybe your keywords.
TubeBuddy's A/B testing allows you to make variants of your thumbnail and run a test to see which one viewers are more likely to click on, and then stick with that.
Compare these two thumbnails - which one do you think would be the winner? (result at the bottom)
Thumbnail A:
Thumbnail B:
Take this video of mine, for example, it is a well-established video with almost 4 million views.
It was a little stagnant for a while so I decided to change out my thumbnail to see whether a new look would make people click more. I was right! TubeBuddy helped me decide on a better thumbnail that viewers were more likely to click on.
What effect did this have on my video?
YouTube started recommending my video more! Take a look at this graph of Suggested Video stats:
TubeBuddy has given my video the new "kick" that it needed!
So, which thumbnail was the winner?
Thumbnail B won! That surprised me, as I thought A was much better - but trust the statistics!
THOUSANDS of people saw both thumbnails, and more people clicked on B compared with A, meaning TubeBuddy can be 98% sure that B was the best way to go. YouTube agreed!
Make sure you use the tools at hand - there has never been a time when you have so many resources to test what works (and what doesn't)!