So I've seen quite a few channels do this, which actually seems like a great strategy for channels with memberships who want to raise their memberships.
Instead of having members only videos, where people can only watch the video if they're a member... they instead start the stream as normal, they have a half hour to hour long free for all, then they change the stream to members only chat, where you can still WATCH the stream, but to get involved, you need to become a member.
I quite like this as a strategy, it's not forced paywall, so there's no significant disadvantage for those who can't afford becoming a member (and I'm pretty sure there would be other members only streams that aren't directly mentioned that these members only chats would be a "sales funnel" for. But overall, these streams that turn into members only chat see a massive spike in member sign ups. People want to get involved in chat later, have the incentive there to sign up for memberships to get involved. BUT if they can't afford memberships, they're not being totally locked out, and with the hour pre-members chat, it gives people the chance to decide if they want to choose to become a member, or chose to just watch later.
Overall I think it's a fantastic strategy that I haven't seen anyone specifically talk about in videos in our space, but I've definitely noticed the strategy on a few large channels that do really well in the regard.
What do you think? Does it seem kinda shady? or do you think it's a great idea that you'd implement yourself? I'm still yet to get access to memberships, so I'm just thinking now how I want to tackle this as a strategy for the future
Instead of having members only videos, where people can only watch the video if they're a member... they instead start the stream as normal, they have a half hour to hour long free for all, then they change the stream to members only chat, where you can still WATCH the stream, but to get involved, you need to become a member.
I quite like this as a strategy, it's not forced paywall, so there's no significant disadvantage for those who can't afford becoming a member (and I'm pretty sure there would be other members only streams that aren't directly mentioned that these members only chats would be a "sales funnel" for. But overall, these streams that turn into members only chat see a massive spike in member sign ups. People want to get involved in chat later, have the incentive there to sign up for memberships to get involved. BUT if they can't afford memberships, they're not being totally locked out, and with the hour pre-members chat, it gives people the chance to decide if they want to choose to become a member, or chose to just watch later.
Overall I think it's a fantastic strategy that I haven't seen anyone specifically talk about in videos in our space, but I've definitely noticed the strategy on a few large channels that do really well in the regard.
What do you think? Does it seem kinda shady? or do you think it's a great idea that you'd implement yourself? I'm still yet to get access to memberships, so I'm just thinking now how I want to tackle this as a strategy for the future
