Video Research What is the click-through rate of your videos?

[xPedro98]

From what I've been studying on Youtube, having a high click-through rate is extremely important to receive more views and rank videos more often.

Out of curiosity it would be interesting to know what the average rates in our community are and whether we are doing poorly or well!

 

[TubeBuddy]

From what I've been studying on Youtube, having a high click-through rate is extremely important to receive more views and rank videos more often.

Out of curiosity it would be interesting to know what the average rates in our community are and whether we are doing poorly or well!

First click through rates, without impressions don't matter. Reason being you could have a 100% CTR but if you have 1 impression that just means, YT showed you to one person, and that person clicked through.

YouTube also says the average CTR is from 2 - 10% I average on my videos a CTR of 11% so I try to keep them simple, effective, and honor the title. My impressions range from 500 - 100,000 (Depends the video and how old it is)

Hope that helps!

 

[Stanley | Team TB]

Lifetime channel average for me is 4%... but the vast majority of my views come from videos with 6%-12% CTR's and the majority of those videos have 10 minute or more average watchtime (with 50%+ AVD).

Andrew is totally correct on this; you need the impressions. And with a lot of impressions comes a lot of people who are not going to click, thereby lowering your CTR. So while a great CTR is a really good thing (and something you need to strive for) inherently you will drop CTR as YouTube shares your content out to people.

 

[#ThreeQuotesThursday]

From what I've been studying on Youtube, having a high click-through rate is extremely important to receive more views and rank videos more often.

Out of curiosity it would be interesting to know what the average rates in our community are and whether we are doing poorly or well!

I commented on one of Nick NimminΓÇÖs videos about this early today and he had the following to say:

I commented on one of Nick NimminΓÇÖs videos about this early today and he had the following to say:

But it looks like the majority of 50% have between 3-5% so maybe itΓÇÖs not that bad or a lot of us arenΓÇÖt doing very well?

 

[Goode Life Outdoors]

I'm right at 6.0% over the past year of videos. I've been as high as 10.2% and as low as 2.2% over that span, but month-to-month has been averaging roughly 6%

 

[xPedro98]

First click through rates, without impressions don't matter. Reason being you could have a 100% CTR but if you have 1 impression that just means, YT showed you to one person, and that person clicked through.

YouTube also says the average CTR is from 2 - 10% I average on my videos a CTR of 11% so I try to keep them simple, effective, and honor the title. My impressions range from 500 - 100,000 (Depends the video and how old it is)

Hope that helps!

Thank you! Is there a tip on how to increase impressions? Most of my videos are not classified and receive 5 to 10 impressions per day, that is, it generates more or less 1 view every 2 or 3 days.
Is there any way to increase these numbers?

 

[TubeBuddy]

Thank you! Is there a tip on how to increase impressions? Most of my videos are not classified and receive 5 to 10 impressions per day, that is, it generates more or less 1 view every 2 or 3 days.
Is there any way to increase these numbers?

SEO is about the only way you can control. The other rely on YouTube's systems

 

[CristianFilingeri]

Right now I'm at the 7.1% , I have started back in January in making content and I decided to take extremely care of thumbnails and is definitely helping, against a 5.2 in 2019