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Need Advice What to include in a channel membership offering


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We received a notice that we can now offer channel memberships. We've played around with the idea of having premium content for memberships. We had planned to do this on our website since we didn't think we'd grow large enough to qualify for YT channel memberships.

However, we have this activated and would like to take advantage of this feature, but we're not entirely sure what to add to a YT channel membership on genealogy/family history.

Would we have access to the emails for channel members to share private event messages with them (like special meetups or service offerings)?
Would we be able to offer free memberships as a giveaway to get started?

In short, how do we begin strategizing for this new offering? Or, who would you direct me to privately consult?

- Devon
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