YouTube Question How to improve my youtube channel?
- Thread starter DWjohn
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hi, i try to explain that a little bit
Nr 1: search engine optimization
how does this work together?
so SEO rank your video in the search results.
to make that ranking better, you have to optimize your video as well.
if you increase your watchtime, youtube thinks "a good content, let's promote it more" --> more impressions.
then try to make better titles and thumbnails. when people like them they will click on the video.
every click on the video increases your click through rate. and if you get more impressions, the chances are high to get also more views on your videos.
BUT if you have bad watch time, youtube will think "mhh good click through rate, but bad watch time ... maybe video is not good" --> less promotion/less impressions --> not so many chances of viewers --> less chances of good ranking in search results.
you see, it's a devil's circle
but hard work, consistency and motivation will help you to get better.
also the topic of the videos are important. i did some videos myself, which have a very good "search volume/competition" rate ^^
so a lot of people are clicking and watching the videos.
- search engine optimization (= SEO)
- watch time
- click through rate (=CTR)
Nr 1: search engine optimization
- try to use a compelling title which is searchable (think about, what do other people search for)
- use title and keywords from the title a few times in the description
- 3 hashtags in the description
- tags (not only single words, use searchable phrases AND your title too)
- make subtitles (more readable text for search engine)
- use youtube's info cards
- make the beginning of your video interesting
- try to keep the viewers attention as long as you can
- try to get an average watch time of 50% and above on your videos
- make a compelling title
- make an eye catching thumbnail
- i heard, a good CTR ist around 10%
how does this work together?
so SEO rank your video in the search results.
to make that ranking better, you have to optimize your video as well.
if you increase your watchtime, youtube thinks "a good content, let's promote it more" --> more impressions.
then try to make better titles and thumbnails. when people like them they will click on the video.
every click on the video increases your click through rate. and if you get more impressions, the chances are high to get also more views on your videos.
BUT if you have bad watch time, youtube will think "mhh good click through rate, but bad watch time ... maybe video is not good" --> less promotion/less impressions --> not so many chances of viewers --> less chances of good ranking in search results.
you see, it's a devil's circle
but hard work, consistency and motivation will help you to get better.
also the topic of the videos are important. i did some videos myself, which have a very good "search volume/competition" rate ^^
so a lot of people are clicking and watching the videos.
I couldn't agree with this more! I'd only change CTR and watch-time. Impossible to get watch time if people never click through.
How could I improve my channel and videos..im a beginner and i dont yet how to edit properly and improve properly my videos by using smart phone.
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Whew! Man, that's a slightly different beast. I will try to write a thread in the morning specifically on this.
The only real way is through experience, and you're going to develop experience through time and practice. My first videos weren't that great. You're going to constantly be learning as you go about.
To get ahead of the curve, EDUCATING, study, and APPLICATION.
Learn about best practices, keywords to help show up in results, learn design practices (not all design practices are appropriate for all applications. A beautifully designed image isn't always going to win the shock factor click. you might get a "that's a nice looking thumbnails.... scroll" but you might rather a "OMG what's that about? i need to click and find out!"
I learned this after studying graphic design for 3 years, and then entering a marketing agency for a discount budget store... they didn't care about how nice their catalogues were designed, they cared about HOW BIG THE SAVINGS WERE!!! so I was stuck designing garish pamphlets.... but the company gained a reputation for AMAZING SAVINGS! because of those very designs... so what works for one area, won't always translate for another area. You need to study, reverse engineer and learn from what others in your area are doing.
And of course, you won't learn what works and what doesn't if you don't actually put these lessons into practice. You're going to make bad videos, you're going to make amazing videos, but you won't know what works well and what doesn't work well if you don't make them at all.
We all begin from somewhere
Just buy the book, " How to Shoot Video That Doesn't Suck" by Steve Stockman. Even if you just followed the basic instruction in this videos, your videos will be much better than 80% of what's on YouTube:
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