We some times use it to advertise our videos which are unboxing videos of products. The strange thing I have found is that it boosts views but doesn't seem to produce any comments or subscribers from it. Which I find odd.
I don't find that odd at all, I'm wondering why you would advertise an unboxing video? I'm also wondering why anyone would want to click on an ad of an unboxing video. I understand clicking on an ad for a video PROMOTING a product if you're the actual manufacturer of the product, or if you're promoting a course... but advertising a video of you unboxing someone else's product... I don't get it? Those views you get from that advertising is probably from people breifly curious, and then they click away. I don't find it odd at all that you're not getting comments or subscribers from it.
Also, go into the average view duration of some of these videos with advertising. Very curious to see if people actually watched much of the video.
But overall, it does seem easier to just pay to advertise a video and expect views and subs, but if you don't know what you're doing in terms of targeting, and marketing... it's like putting money into stocks without knowing what you're doing, and then wondering why you lose profits when the stock market is about investing and boosting profits.
So again, for a business I can see the benefit of this, but definitely not for the average user.