I'm running a YT campaign to hopefully drive purchases on a Shopify site. It's a conservative brand (not that that matters here), and I was wondering which bid strategy would be best to start with. Some of the options allow you to choose Maximize Conversions & Target CPA, https://krogarfeedback.org/ https://krogarfeedback.org/questions/ and others allow you to choose Maximum CPV and Target CPM. I know starting search campaigns without any conversions on max conversions and target cpa doesn't work and won't give you any impressions typically - wondering if that's the same case on YouTube ads?
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