YouTube Question What are the best ways to drive traffic to your channel in 2023 (without the usual make great content answer etc)

[Randomlifestylevlog]

What are the best ways to drive traffic to your channel in 2023 (without the usual make great content answer etc)
We have been doing Youtube since 2020 and are having a slow patch. We understand that making great content and focusing on aspects of your analytics to understand performance are ways to get traffic. But what other ways in 2023 are you using to drive traffic to your channel?

 

[BraveStar]

Making good content is definitely a must in being a content creator. But there's one thing that is the most important thing to being a content creator. An audience. If you don't have one no amount of great content will get you one. That's why you need to know who your ideal audience is, who are you making the content for. Often the audience you pick might not be as big is you would like it to be and thus growth may stagnate.

For example, there are 2 kinds of gamer content creators: those who play all kinds of games but the content revolves around the creator being the reason to watch the content (like Markiplier and Pewdie Pie) and those who play specific games that are popular (like Hollywood Bob with PUBg and Uthermal with StarCraft II). The first one depends on his own ability to draw viewers into watching them play, usually through livestreams on sites like Twitch while also being funny, ragers, goofy or, often, sexy looking and the others depend on the popularity of the games. Those are their audiences.

One's audience can be a combination of several factors, such as gender, locations, time of the day you upload, day of the week, how often they want content, language, etc. It does help that the content type is also very popular or is seeing a boom at the time.

This is just my 2 cents.

 

[Damon]

At this point, after 900 videos, yeah, it's time to take a hard look at everything you're doing.

Age
One of the difficult things few people want to talk about is age. There is a certain type of content that appeals to a young audience. Once you cross an age threshold, your views will substantially drop off. If you're 30 years old or older, you're far better off making educational content.

I'm 47 years old, old and ugly. There is no way that I will ever compete with one of these blonde-headed, blue-eyed, 20 yr. old bikini babe fishing channels. However I'm a veteran fisherman with unique, fresh ideas on rustic forms of fishing. I spend most of my time experimenting with new ways to adapt seemingly different forms of fishing on a quest to find the simplest, most elegant form of fishing. I also spend lots of time teaching basic fishing tutorials. I also demonstrate my own methods of fishing with my own custom made fishing tackle. Tackle that people can't buy anywhere else in the world. That's where I've gotten a foothold.

Vlogs
Honestly vlogs ain't what they used to be. The novelty of watching someone else's life on screen doesn't have as much value for most people today. 10 years ago when people first started doing vlogs, it was exciting to see a normal everyday person, doing normal everyday things on screen. Today the novelty has worn off. In other words vlogs are not evergreen.

Personal Coaching
Honestly there comes a point in everyone's YouTube career to get some personal coaching. Someone like a Roberto Blake or one of these people who can look deeply into your analytics, take into consideration your skills and talents, dreams and passions, and form a plan to help you grow into the next phase of your career.

 

[Randomlifestylevlog]

Thank you for your input guys!

 

[John on a Bike]

Don't forget about short videos. I have found them to be great to get new eyes on my channel and sometimes I get a whole bunch of new subscribers from a short. I sometimes do a short on its own or a short that is actually a trailer for a long form video

 

[RayFieldTech]

I had a look at your channel and I'd recommend you to abuse Youtube shorts. Like short form content is like the thing nowadays and I believe your content is suited for that soo try it out. I've read somewhere that customizing channel URLs can also give you better algorithm ranking. Think it was from this published article from Adobe about Youtube Growth.