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Last week YT announced that is was cracking down on people who use Ad Blockers while viewing content. This is just one more sign that YT is struggling and desperate to increase revenue. After a string of bad decisions over the past two years, YT continues to show signs of instability and is taking unprecedented measures to try to stop the hemorrhaging.
After losing a billion dollars of ad revenue due to canceled contracts after YT announced it would begin showing ads on YT Shorts, YT leaders have not learned their lesson. Instead, they have lowered the requirements for YPP to half of what they were to try to bring in fresh creators to replace the great long-form creators that YT new policies have driven from the platform. Historically, YT has always increased the requirements for YPP to draw in quality creators. Last month's reduction of the standards was a sign of desperation.
Now, YT is threatening to block people who use ad blockers. Ad blockers have been around for a very long time, so why do this only now? It is a very clear sign that YT is losing revenue. This is something I predicted would happen several times in the past two years. In fact, it is just one more step in the direction of YT becoming a paid-only service like Netflix and Hulu.
As I have said many times; the end of YT as we know it is near. When it happens, it will truly be a loss for the world. The sad thing is that it did not need to happen. Like so many great companies that are no longer with us, YT leadership got too big of a head and considered their choices to be infallible.
I believe there might still be time to turn things around, but it requires that creators stop being just followers that blindly trust whatever YT leadership does, as if they cannot make a mistake, and use their voice to wake the leadership up.
Just my 2 cents worth of opinion.
www.creatorhandbook.net
After losing a billion dollars of ad revenue due to canceled contracts after YT announced it would begin showing ads on YT Shorts, YT leaders have not learned their lesson. Instead, they have lowered the requirements for YPP to half of what they were to try to bring in fresh creators to replace the great long-form creators that YT new policies have driven from the platform. Historically, YT has always increased the requirements for YPP to draw in quality creators. Last month's reduction of the standards was a sign of desperation.
Now, YT is threatening to block people who use ad blockers. Ad blockers have been around for a very long time, so why do this only now? It is a very clear sign that YT is losing revenue. This is something I predicted would happen several times in the past two years. In fact, it is just one more step in the direction of YT becoming a paid-only service like Netflix and Hulu.
As I have said many times; the end of YT as we know it is near. When it happens, it will truly be a loss for the world. The sad thing is that it did not need to happen. Like so many great companies that are no longer with us, YT leadership got too big of a head and considered their choices to be infallible.
I believe there might still be time to turn things around, but it requires that creators stop being just followers that blindly trust whatever YT leadership does, as if they cannot make a mistake, and use their voice to wake the leadership up.
Just my 2 cents worth of opinion.
YouTube’s cracking down on ad blockers
YouTube recently announced its working on a tool that will prevent viewers using ad blockers from watching videos on the platform.
www.creatorhandbook.net
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