YouTube Tips Results of Recent Shorts Study

[MattCommand1]

This was an interesting newsletter piece from the Publish Press. There is a lot to unpack with these findings. It may even be contrary to our anecdotal experiences. Some things surprised me in this piece. Interestingly, it still seems to paint a positive picture for long-form content. I should point out that this info originally came from Paddy Galloway's Twitter feed.

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Last week, business creator Paddy Galloway and YouTube analyst Chris Gileta released a YouTube Shorts study designed to answer some big creator questions: How long should Shorts be? How do Shorts help with growth? And of course, how much money are people making with Shorts?​

The sample size: 5,400 Shorts from 33 YouTube channels across different niches.​

What they found: Shorts arenΓÇÖt a silver bullet for growth (at least not compared to their longform counterparts), but they can still be worth it for certain creators. Some main takeaways ΓåÆ​

Like channel videos, Shorts should aim to hold the viewerΓÇÖs attention as long as possible. Longer videos tend to do that best.​

Most creators make Shorts between 20ΓÇô40 seconds, but Shorts between 50ΓÇô60 seconds perform the best, averaging 1.7 million views in the study.

Longform videos convert subscribers better than Shorts do.​

Longform videos converted 22.7 subscribers per 10,000 views while Shorts converted 16.9 subscribers. But the inverse is true for creators with over 1 million subscribers. Why? GallowayΓÇÖs theory: ΓÇ£These channels are making better Shorts on average that reach more viewers, and are using better call-to-actions inside those Shorts.ΓÇ¥

The average revenue per 1,000 views (aka RPM) is 6 cents for Shorts.​

Length isnΓÇÖt really a factor. Videos lasting anywhere from 10ΓÇô60 seconds all hovered around a 6-cent RPM. Those RPMs are small, but Galloway noted that YouTubeΓÇÖs new monetization system for Shorts is paying creators on average double what the previous Shorts fund paid. ΓÇ£Shorts definitely aren't money makers (yet). However, let's give it time, I expect this RPM to rise over the next 12 months,ΓÇ¥ Galloway said.

 

[Damon]

Solid information.

 

[The Jungle Explorer]

Thanks. Great Info!

 

[jawadsoomro]

That was valueable information. Thanks for sharing.

 

[KÉNÈZ Comédie]

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