YouTube Question Drop in impressions

[PilotM20F]

I posted a video 5 days ago, first three days YouTube says it did 6000 impressions of it but then the last two days less than 200 combined. Is there some massive lag in the impresssion stats going on? Why would the impressions stop so suddenly?

 

[MattCommand1]

My guess is that with all the impressions that went out, the video didn't take people didn't click on it. Or if they clicked on it, viewers didn't stick around. You might want to check the CTR and retention of the video to see if it is abnormally low.

 

[Stanley | Team TB]

Yeah impressions typically drop like that, not uncommon. The reasons are varied. If it was a Shorts video that was simply the lifespan of an average Shorts video. For a regular video (VOD) it could be that it was simply replaced in the Search and Discovery systems (SDS) by a newer or better performing video. Maybe the traffic source dried up; your impressions could have been dependent on the success of a video which itself has now been replaced in the SDS by another newer or better performing video.