YouTube Tips RPM and CPM

[Jeff Goober]

Just curious on what type of videos get high RPM and CPM… is it only videos that talk about making money online and educational type of videos…my top earning videos has a RPM of $11.59 and a CPM of $16.92. Not very high but I’ve made like over $300 on this video which is awesome..

actually still trying to understand the difference between RPM and CPM and how it all works out… any advice or info on everything and how it works and if you should make videos based on your channel that have higher RPM would be Appreciate it

 

[careydigital]

I am following as well, I am trying to better understand Youtube and being better at video creation, so this should be helpful.

 

[Stanley | Team TB]

The easiest answer for this is to look at a niche that features demographics with higher disposable income and big-ticket items. The more expensive the products for your niche the higher the CPM's/RPM's. So expensive watches will get you higher CPM's... but big boats will get higher CPM's... but real estate or financial advice will get higher CPM's than that.

CPM is Cost Per Mille (or Cost Per 1,000 Views). These are Ad Views and not Video Views, so you can't really compare this number to the number of views you are getting and there are no metrics tracking ad clicks/views. This is a longstanding and very traditional means of measuring the rate at which your videos are paying.

RPM is Revenue Per Mille and reflects the amount of money you are earning for every 1,000 video views. That is why the number is smaller than your CPM; it takes into account your total amount of views.

 

[Jeff Goober]

The easiest answer for this is to look at a niche that features demographics with higher disposable income and big-ticket items. The more expensive the products for your niche the higher the CPM's/RPM's. So expensive watches will get you higher CPM's... but big boats will get higher CPM's... but real estate or financial advice will get higher CPM's than that.

CPM is Cost Per Mille (or Cost Per 1,000 Views). These are Ad Views and not Video Views, so you can't really compare this number to the number of views you are getting and there are no metrics tracking ad clicks/views. This is a longstanding and very traditional means of measuring the rate at which your videos are paying.

RPM is Revenue Per Mille and reflects the amount of money you are earning for every 1,000 video views. That is why the number is smaller than your CPM; it takes into account your total amount of views.

Thanks for that breakdown… I had to read it a few times but it’s not confusing anymore