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Need Advice What can a small channel expect from an affiliate link partnership?

Amanda Summers

Known Member
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I have a small channel, just 1,200 viewers. The channel is a travel tips channel for Nepal, a little country in the Himalayas between China and India. I thought a travel insurance company would be a good match. But in 4 years of promoting this travel insurance platform, they tell me I haven't generated one sale. Would it most likely be that it takes a whole lot more views than can be generated with this small audience? Or would it be that the company isn't really as essential or value-based as I thought? Or something else? Please give me your thoughts.
 

Stanley | Team TB

Amazingly Decent and Not-At-All Terrible Fishing
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As a beginner you shouldn't expect too much. You can definitely utilize your resources (social media, YouTube videos and even word of mouth) to drum up some sales. But in reality you shouldn't expect too much when you are just starting off. The real payday comes when you are 1,000 videos down the road, you have 100,000 subscribers and all of these videos are getting evergreen views and consistent affiliate-link clicks.

It is much easier to implement this stuff now than it is to go back and implement links on 1,000 videos once you hit 100,00 subs.
 
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CyberSorcerer

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@Amanda Summers if you are familiar with Matt Par, in his course, he talks about a "33 Rule" meaning you shouldn't even worry about ANYTHING until you have at least 33 videos uploaded "and have stats on" before you start even considering channel strategy, effectiveness of the niche, etc. Plus you have 52 subscribers. So you don't really have a lot to work with yet as far as evaluating how the channel will go, are people liking your content, etc.

Looking at your last video looks like your getting your use out of TB "with a 90 score" but there are some other areas you could focus on in your videos too. One is learning a little more about your keywords and meta-data "this would be a bundle of your title, description, and keywords" working altogether. I see your only keyword ranking is for "what to do in kathmandu with children" and this is probably because you have "kathmandu with children" in the second sentence of your description and it's in the title and the only keyword that is ranking is the one with "kathmandu with children" in it.

Now there's more I could cover here but you're new so one step at a time or you'll just get confused. And I'm not saying what I mentioned above is a "Golden Rule" but it is something that I have noticed a lot in analyzing video stats for various niches and channels. Make a list of 20 MAJOR keywords, which will be channel keywords, and these should be keywords that are specific enough to be used in EVERY video title and description that you upload. Also try and shorten your titles because the one you have currently is too long.

Also if you search YouTube for "kathmandu with children" your video is about 8th or so so it is ranking in top 10. SEO does take some work and researching to learn how to get it right it's just a matter of putting in the time need to study videos "both your own and others", analyze what's working whats not, etc.

Hope this helps and gives you a good starting point for some homework.

Lonnie.
 

CyberSorcerer

Known Member
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Let me make a comment about the "affiliate" part of your question. I talking about the 33 Rule and subscribers above because you first need to focus on building your channel and that means "clicks" because that's where your work begins. You click rate will give you an idea of how good your thumbnails and titles are working. Are the SEO optimized "because a majority of your visits should be coming from YouTube Search when starting out because you're not going to show up on anyone's home page or suggested until YouTube knows a little more about your videos and how users are responding to it.

But affiliates, selling products, having merch, etc is where you REALLY are going to make your money "for the most part." There are niches that are solely driven by ad revenue but that's another topic. Take my Blender channel. It's a channel on the 3D modeling and animation software called Blender. It is totally FREE to download and use and if modeling, animating, etc is just a pastime for you or you're a 3D artist that's fine. BUT if you plan on creating 3D models, scenes, art, etc and selling it the "TIME" does matter; because, the longer it takes you to create your model, or scene, the more $$$ you're going to have to make to break even. Blender has an addon market "well two actually" where you can sell your addons and products. Both offer affiliate programs, but you have to be approved by the creator before you can be excepted as an affiliate. There are some affiliate networks that do the same thing. Because they want to at least see you are putting in the time and have something to show for it before approving someone. After all someone that doesn't work or produce any content or any way to actually try and sell the product then it's just wasting their time in creating an account for you, etc when nothing is going to come from it anyway because you're not motivated enough to make money.

Even though my channel is still growing it is at a steady rate. I'm averaging 7.5 subscribers per 1,000 views so a creator can see that I'm producing content, I'm using their product so much more able to sell it, etc. And for that, I have already passed the $100+ mark in affiliate sales and only started using affiliate links about two months ago. And I'm a long way from being qualified as a YouTube partner but the channel is making money. By the time I get my 4,000 hours and 1,000 subscribers, I'll probably have made at least over $1,000 by then. So yes affiliate is where it's at. But this also requires work, knowing your audience, getting the most out of your marketing efforts etc.

If you see my affiliate links you'll see I use a service called GeniusLink "which is a URL shortener" but also allows you to track your links and have analytics on them. Because if you get into selling on Amazon you're going to have people clicking on your links to purchase products that are from another country and that will screw up your commission. But Genius allows you to sign up as an Amazon affiliate in almost all Europe countries and will convert ALL links to the proper country and give you the commission on your sale.

This is what other's here mean when they tell beginners, coming to the forums for the first time, eager to grow quickly "like RIGHT NOW" and the world doesn't work that way. You have to work for it and it's a process. There is much much to learn about making money online whether that be a YouTube channel, travel blog, membership course, etc.

EVERYTHING TAKES TIME!!!

Lonnie.