It can take upwards of 8 weeks from the time I upload a video to YouTube until the day it gets published (I'm really good at batch-filming my content). So typically Twitter, Instagram and Patreon are places where viewers get to see the things we've done well before the actual video comes out (Patreon gets unique, specific behind-the-scenes videos also). So they get a glimpse into the content when it happens. A few weeks later I'll make the trailer video and post that as a Shorts, Reel or Story on Instagram (to promote the actual video just before it gets published) and a Tik Tok.