This morning, I received an unexpected newsletter titled "I hated my business and my content" from Vanessa Lau (known for helping people create Instagram content).
It was a confessional she wrote about how she felt about her business in 2021 (not good). It is a good read and has some good nuggets about life, business, and failed attempts to grow a business.
In any case, the one nugget I immediately thought about for the TB Forums was this sentence:
The context of that sentence is the paragraph below.
Vanessa Lau says that she goes back and changes the title and thumbnail of her best-performing video each year (since 2019). She considers this a "content hack". I don't have an opinion on this but I imagine it forces a "relook" by the YT algorithm. She seems to imply that it is a good thing to go back to your best-performing videos and update thumbnails and titles.
What do you guys think? Go back and update thumbnails and titles of your best-performing videos every year? Yes, No, Maybe?
It was a confessional she wrote about how she felt about her business in 2021 (not good). It is a good read and has some good nuggets about life, business, and failed attempts to grow a business.
In any case, the one nugget I immediately thought about for the TB Forums was this sentence:
(And yes - I change the title and thumbnail every year so I keep getting views #contenthack ):
The context of that sentence is the paragraph below.
At some point last year, I hated everything that I posted. I felt in order to stay relevant on Youtube, I had to always post videos about Instagram.
The Youtube algorithm had pegged me as the Instagram girl, and so, the Instagram content had to continue - anything else was just a flop.
But hereΓÇÖs the thing: I never asked to be the Instagram girl.
Back in 2019, I decided to do one video about Instagram, and to my luck, it went viral.
Today it still remains one of the top viewed video about Instagram. I credit a lot of my success to that video, because it put me on the map
(And yes - I change the title and thumbnail every year so I keep getting views #contenthack ):
Vanessa Lau says that she goes back and changes the title and thumbnail of her best-performing video each year (since 2019). She considers this a "content hack". I don't have an opinion on this but I imagine it forces a "relook" by the YT algorithm. She seems to imply that it is a good thing to go back to your best-performing videos and update thumbnails and titles.
What do you guys think? Go back and update thumbnails and titles of your best-performing videos every year? Yes, No, Maybe?