YouTube Help 17,501 watch hours but still only 422 subscribers. Why? Subscribers stuck at 422 after using Google Ads?

[The Calm Sounds]

Hi there YouTube helpful people. Greetings from London.

I started my channel about 1 year ago.
For the past 2 months it seems to be stuck at around 420 subscribers.
I'm not sure if it has anything to do with using Google Ads about 2 months ago. I fell for the the Google Ads £75 free credit offer with the hope that I might get more subscribers more quickly. I guess the whole thing cost me about £50 so I stopped the campaign as it didn't have that much effect. I'm up to date with payment on the ads account.

Before I used Google ads I was getting a steady 10-30 subscribers a month. Now it is only 1 or 2 a month, even though I have added more videos which I think better videos than before.

Has anyone had a similar problem after using Google Ads? Or could there be another reason why my subscriber count seems a bit stuck? I've had no warning or notice that there is anything wrong with my account, so it's a bit strange that it was going up slowly but steadily and now it is going up hardly at all. I've tried running a test by asking a friend to subscribe and that did make the subscriber count did go up.

I hope someone out there has some wise and kind advice !

My channel -

Richard

 

[BraveStar]

Please do not share links in these sections as they can be considered spam or scams. I would suggest fixing your channel link that's part of your profile as seen below so it can show up on every post you make. Thank you.

 

[Stanley | Team TB]

For starters, Google Ads will get you some views (hence your watch time) but I don't know a single person who would subscribe to an ad... which is kinda what you are asking them to do. It might be a great ad, but it is still an ad. So those numbers seem correct to me.

The good news is that subscribers is not a hard metric to meet. Keep cramming out content, spend a little time crafting a clever way to introduce your Subscribe Call-To-Action early in your videos and come up with a solid reason why it is valuable for your viewer to do so. Remember when you tell them to subscribe that you are speaking to a single, solitary person. Acknowledge them as a human being, and give them a valuable reason to stay. If you do not have this value proposition then you need to come up with one. This is going to be the thing that convinces viewers to return for more and once you figure that out it will take no time at all to get them to jump aboard.