Hi guys,as soon as July 1st came my revenue took like a 40% hit - is this normal for a new 'season'? I read somewhere that there can be drastic changes in seasonality for advertisers....
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YouTube Question Seasonality Revenue change?
- Thread starter Magdelayna
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June, July, August seem to take hit in view and revenue because everyone going on vacation or school out!!!
well my views have stayed the same,but the revenue took a huge hit from July 1st - but i read advertisers spend the most money at the end of a season so maybe that explains it..
Yes and holiday season coming up soon so we should see increase revenue!
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I could not say whether that is what happened, though I have heard similar CPM issues from other creators. I can confirm however that there is a seasonality to CPM's, which November/December seeing the highest CPMs of the year. Sadly that is typically when we all see less views with everyone visiting family etc, so IMO it kinda balances out.
I noticed one of my videos which makes some revenue everyday,on Saturday it said it made zero dollars! Is that a glitch? There are still ads runnings on it...
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There is really not enough information here to answer this... but I would assume that it is simply a delay in the reporting of revenue for Saturday. That happens ALL the time.
This will also vary by niche or industry. I know in the tech space everyone is down, even big creators. I follow some YouTuber types like Tom Buck or Podcastage who have also seen 40-50% decreases into summer.
A popular theory on twitter seems to be that summer was already a low point, but the fact that many places are starting to open up after Covid lock-downs means people are free to go on vacation and such. So there may be a "rebound effect" after covid lock down had boosted the numbers, now the rebound may be lower as everyone was feeling caged up and need to get out for a break!
There is something else wrong - one of my videos has 'zero' for four days running now,and another has 2 days of 'zero'. Another video had a revenue of just '22 cents' which is very strange. Ive seen something like this happen before where the revenue has been 'fixed' and updated but its alarming when your revenue is cut by 70% compared to July and still dropping. Anyone else reported any errors?
Yeah i noticed last March there was a huge surge in views when the lockdowns started.....end of april seems to be the peak time of year for me,then it starts declining.