YouTube Question Youtube Title

[contentisking]

I have 2 questions about titles.Do you recommend using 2 languages
in the youtube title (videos have no voiceover like for example
videos of a city with background music).

I have seen succesful videos using 2 different languages (for example
english, spanish). I wouldnt use the exact translation as in spanish for
example there would be maybe better keyword phrases to target than the
exact translation of the english phrase or viceversa

And do you recommend using caps for the youtube title?
for example caps for a specific word in the title or caps for 3 or
4 words in the title or caps for the entire title?

My competition is using capital letters for the entire
youtube title, is that allowed? google ads for example doesent allow
even 1 word in caps..

Also I think I had read somewhere that youtube algorithm is less
likely to suggest videos with only capital letters to viewers

That video of my competition has over 2 million views and is
about 8 years old - maybe for NEW videos youtube algorithm is
less likely to suggest videos with only capital letters?

In that case would be hard to beat my competition as their video
with their title with caps will probably will get a higher ctr than my video

 

[SILTHW]

Lots os questions here. Let's address multiple languages first.

This gets debated quite a bit. Remember, no one but YouTube knows exactly how the search and discovery algorithms work, so most of this is around what people have tried and works. The thoughts come down to this:
- If only some of your videos have titles are in two languages, the viewers that natively speak the second language may prefer a channel similar to yours that is all in that language. If you do it you need to be consistent and do it for every video.
- Your channel may not end up recommended to people in the country where that second language is spoken. For example, occasionally using Spanish in a channel of primarily English content may get recommended to Spanish viewers in the US, not to viewers in Central and South America.
- A channel dedicated to that second language is a common tactic, as the entire channel may better targeted by the search and discovery algorithms.

Caps for emphasis seems OK. All caps comes across as click-bait. Creator Insider addressed this a while back:

 

[Dr_Alan_Science]

Actually I think that if your title is English, it will be better because YouTube understands English more than other languages. YouTube sometimes also hears what you say, your content and even your description!