I think this is an important question because so many people tend to ignore their own behavior when they are creating YouTube content.
Here is how I use YouTube:
- Search
- Click on the thumbnail that looks the most promising. Note - I assume the title has words that I searched for, so I don't look at the title until after the thumbnail, and often not until I have done the next thing...
- Click and preview the first 10-15 seconds of the video. If the quality is poor I move on. If the audio sucks, I move on. If I have to deal with a 15 second rambling intro, I move on. If the person's voice and affectations are annoying to me, I move on. If I notice the title doesn't match the thumbnail or if the title doesn't hit my search, I move on.
I rarely notice view count or subscribers. I do notice hidden sub count. I personally find that sketchy, but I know it doesn't bother many others. I assume that Search and Discovery has taken views and engagement into account before it recommended me the video based on my search. What I learned from my own behavior is this:
- Need excellent SEO
- Need a thumbnail that is clear and tells me what the video is about
- Need to get to the topic fast
- Need to make sure the production quality is as high as possible
- Need to pay attention to my "performance" and watch for vocal tics, etc. that others may find annoying.