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This is a fantastic question, and I will be using this as the basis for my next article on our website. Thank you!
Here's the deal, optimization happens instantly. As soon as you publish your optimized metadata that goes into effect. Now, it is going to be an off-the-wall, bonkers mess for a few days immediately following publication. That is because a portion of YouTube's Search and Discovery System (the 'Algorithm') is focused on trying to serve new content to viewers. So your videos will get a boost as a 'new video' for the first 7 days. (There are actually multiple tiers of these discovery boosts... for more insight into this you can see my article here: https://community.tubebuddy.com/index.php?threads/40477/).
For that first seven days your search rankings are going to be across the board as YouTube is serving your video out and trying to find the audience that enjoys it. As YouTube begins to gain some performance data on your video things will begin to settle down and your video will fall into it's place in the rankings. The performance of your video based on your optimization is going to come down to how much traffic is actually searching for that topic, and how many of those viewers you are able to convert into clicking your video. Your video can rank very well, but if you don't convert clicks it doesn't really matter how many people see the thumbnail. On the opposite side of the coin if you are ranking very high for a keyword term that maybe doesn't get as much traffic you may not see as much difference in the first month or two... or ten. One video with a solid performance for a lesser searched term does not necessarily stand out much, but the beauty of SEO strategy is that the video will continue to get views for months and years on end (rather than dying after the first wave of views from your existing audience). Imagine having a channel with hundreds of videos each consistently pulling views endlessly for years on end. THAT is the value of SEO Strategy. It gives value to videos for a much longer tenure.
So you may not see results immediately... but they snowball.
Here's the deal, optimization happens instantly. As soon as you publish your optimized metadata that goes into effect. Now, it is going to be an off-the-wall, bonkers mess for a few days immediately following publication. That is because a portion of YouTube's Search and Discovery System (the 'Algorithm') is focused on trying to serve new content to viewers. So your videos will get a boost as a 'new video' for the first 7 days. (There are actually multiple tiers of these discovery boosts... for more insight into this you can see my article here: https://community.tubebuddy.com/index.php?threads/40477/).
For that first seven days your search rankings are going to be across the board as YouTube is serving your video out and trying to find the audience that enjoys it. As YouTube begins to gain some performance data on your video things will begin to settle down and your video will fall into it's place in the rankings. The performance of your video based on your optimization is going to come down to how much traffic is actually searching for that topic, and how many of those viewers you are able to convert into clicking your video. Your video can rank very well, but if you don't convert clicks it doesn't really matter how many people see the thumbnail. On the opposite side of the coin if you are ranking very high for a keyword term that maybe doesn't get as much traffic you may not see as much difference in the first month or two... or ten. One video with a solid performance for a lesser searched term does not necessarily stand out much, but the beauty of SEO strategy is that the video will continue to get views for months and years on end (rather than dying after the first wave of views from your existing audience). Imagine having a channel with hundreds of videos each consistently pulling views endlessly for years on end. THAT is the value of SEO Strategy. It gives value to videos for a much longer tenure.
So you may not see results immediately... but they snowball.
