Many marketeres recommend you to create channels for a very specific audience (it makes sense as you make sure that your audience & subscribers will love and watch your videos till the end.
But I see lots of succesful bigyoutube channels who dont target a specific audience...and they have videos on very different topics (wich in theory it should affect their watch time & retention rate) but they still get videos with over 10 million views and they rank those videos at the top of youtube for competitive keyword phrases (is also true that they have lots of videos with very few views - considering the amount of subsribers they have
Also if its true that you are allowed to have custom thumbnails in only 2 channels (not sure if this is right..I think I read it some time ago but cant find any info on this)..I think would be smarter to create more general channels so you can have more chances to grow a bigger channel..(I cant find any info on how many channels with custom thumbnails I can have..could someone share link where youtube explains this?
But I see lots of succesful bigyoutube channels who dont target a specific audience...and they have videos on very different topics (wich in theory it should affect their watch time & retention rate) but they still get videos with over 10 million views and they rank those videos at the top of youtube for competitive keyword phrases (is also true that they have lots of videos with very few views - considering the amount of subsribers they have
Also if its true that you are allowed to have custom thumbnails in only 2 channels (not sure if this is right..I think I read it some time ago but cant find any info on this)..I think would be smarter to create more general channels so you can have more chances to grow a bigger channel..(I cant find any info on how many channels with custom thumbnails I can have..could someone share link where youtube explains this?