Yeah this is actually the most difficult (at least time-consuming) portion of the process IMO. It just comes down to sweat-equity; you gotta do the research.
My process is simply typing the phrase that I am initially focusing on into YouTube or Google search. I want to see what others are also searching for or what other terms creators are using. I write all these down to get a bunch of ideas, then I plug them all into the keyword explorer to get an idea of which terms are most valuable. It is just a process of going back and forth until I have the terms that best reflect my topic as well as score high in KE.
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