I've spent quite a bit of time studying MrBeast's channel over the last few months and have figured out the main reason
why his channel has succeeded.
Subscribers either conciously or subconciously believe they will win money if they subscribe to MrBeast and watch his videos.
MrBeast uses a similar tactic that casinos use... a random reward system that keeps people hooked. Subscribers stick around not only from
entertainment but also due to FOMO (fear of missing out).
Facebook and social media platforms (including YouTube use a similar tactic) rewarding some of your posts but not all of them. That's what keeps everyone going... because you never know. The next viral video or post could be right around the corner.
So if you want your channel to explode, don't copy MrBeast's videos. Copy his variable reward tactics. It worked for Zuckerberg too.
The only question is I believe MrBeast may be breaking some FTC rules as well as YouTube's policy on contests. For example with contests/giveaways you are supposed to leave a disclaimer saying YouTube is not associated with your giveaway. He should also have official rules.
So the big key is figuring out how to do prizes, contests, giveaways follow the rules at the same time. Do that and your channel will explode.
Here's a video and article on variable rewards:
View: https://www.youtube.com/watch?v=1u07j0kOyzk
https://www.phd-insights.com/learn-user-research/why-is-email-addictive
why his channel has succeeded.
Subscribers either conciously or subconciously believe they will win money if they subscribe to MrBeast and watch his videos.
MrBeast uses a similar tactic that casinos use... a random reward system that keeps people hooked. Subscribers stick around not only from
entertainment but also due to FOMO (fear of missing out).
Facebook and social media platforms (including YouTube use a similar tactic) rewarding some of your posts but not all of them. That's what keeps everyone going... because you never know. The next viral video or post could be right around the corner.
So if you want your channel to explode, don't copy MrBeast's videos. Copy his variable reward tactics. It worked for Zuckerberg too.
The only question is I believe MrBeast may be breaking some FTC rules as well as YouTube's policy on contests. For example with contests/giveaways you are supposed to leave a disclaimer saying YouTube is not associated with your giveaway. He should also have official rules.
So the big key is figuring out how to do prizes, contests, giveaways follow the rules at the same time. Do that and your channel will explode.
Here's a video and article on variable rewards:
https://www.phd-insights.com/learn-user-research/why-is-email-addictive
