I use this as an example: Thundermist Lures has been making weekly fishing videos since 2007. They just hit 100,000 subscribers.
The Numbers
Do the math: 13 years. It took 13 years of producing one awesome fishing video per week. (fewer than that, but more on that later)
View: https://www.youtube.com/watch?v=F6mb6SjZ7no&feature=youtu.be
The Video Quality
The format is very much like most Saturday morning fishing T. V. shows. In fact his format has become simpler over time because he used to have segments and such. The video quality is "near" T. V. standard. It's clear that he has spent time understanding how motion picture works. If you watch your favorite shows and copy what you see them doing, you'll learn all you need.
The Thumbnails
Looks at them, they aren't that great. However they do one thing well, they show exactly what the video is about. The very fish he is targeting in the title is the very fish you see in the thumbnail. This way people know that he is on the water, as opposed to being in the shop. Thumbnails don't have to be glitzy, they have to communicate what the video is about.
The Keywords, Tags, Titles
From the looks of it he isn't doing keywords like you and me here on TubeBuddy, but he is ranking. Even though he isn't doing best practice, he still managed to get 100k subs!
The Business Model
It's impossible to know exactly the business model looking from the outside in, but as a fellow fishing tackle shop owner, his primary revenue is not the stupid ads. He has a real business that has made him revenue all these years. People get hung up on ads, and that's just extra money to buy ice cream. You have to build a real business in order to be successful on YouTube, imo. Very few of us will be able to make it on ad revenue alone. It takes a long time to makes significant ad revenue.
Use the ad revenue to plow back into business to make more business. Buy camera upgrades, maybe take a business class or buy some books on sales and marketing.
Take Away
The Numbers
Do the math: 13 years. It took 13 years of producing one awesome fishing video per week. (fewer than that, but more on that later)
- 1 video per week * 52 weeks per year = 52 videos per year.
- 52 videos per year * 13 years = 676 videos.
The Video Quality
The format is very much like most Saturday morning fishing T. V. shows. In fact his format has become simpler over time because he used to have segments and such. The video quality is "near" T. V. standard. It's clear that he has spent time understanding how motion picture works. If you watch your favorite shows and copy what you see them doing, you'll learn all you need.
The Thumbnails
Looks at them, they aren't that great. However they do one thing well, they show exactly what the video is about. The very fish he is targeting in the title is the very fish you see in the thumbnail. This way people know that he is on the water, as opposed to being in the shop. Thumbnails don't have to be glitzy, they have to communicate what the video is about.
The Keywords, Tags, Titles
From the looks of it he isn't doing keywords like you and me here on TubeBuddy, but he is ranking. Even though he isn't doing best practice, he still managed to get 100k subs!
The Business Model
It's impossible to know exactly the business model looking from the outside in, but as a fellow fishing tackle shop owner, his primary revenue is not the stupid ads. He has a real business that has made him revenue all these years. People get hung up on ads, and that's just extra money to buy ice cream. You have to build a real business in order to be successful on YouTube, imo. Very few of us will be able to make it on ad revenue alone. It takes a long time to makes significant ad revenue.
Use the ad revenue to plow back into business to make more business. Buy camera upgrades, maybe take a business class or buy some books on sales and marketing.
Take Away
- How long are you willing to stick with it?
- What is your business model?
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