I've noticed within the past week or so that YouTube has been more aggressively pushing down the "top liked" comments on both my videos and on videos from larger creators which we follow. I did a quick Google search and quick forum search here and cannot seem to find anything recent about a change like that.
I get why YouTube would do it, in theory on larger channels it potentially could encourage more engagement (i.e. the hope that someone who is 2-3 hours late to watching a video would still have an incentive to comment with a greater hope that a large creator may still see their comment and interact), but of course that just further seems to benefit larger creators who will potentially see more comments and further nudge them ahead with the YouTube algorithm.
Just speculation on my end, I'm curious of others noticed the same thing happening recently?
I get why YouTube would do it, in theory on larger channels it potentially could encourage more engagement (i.e. the hope that someone who is 2-3 hours late to watching a video would still have an incentive to comment with a greater hope that a large creator may still see their comment and interact), but of course that just further seems to benefit larger creators who will potentially see more comments and further nudge them ahead with the YouTube algorithm.
Just speculation on my end, I'm curious of others noticed the same thing happening recently?