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YouTube Tips Promoting Outside of YouTube

InspirationalbyMarie

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Some excellent invaluable advice given here yet again. I have tried Facebook ads for my sons gaming channel which turned out at $0.05 per link click which isn't overly expensive but it didn't return enough subscribers to warrant keeping it going!!
In my case, I got views but no subscribers also . It was not expensive, however, it appeared to be a waste of money.

Instagram works best for me and recently networking within Youtube. I have started the basis of Pinterest but. I have been so busy. I think I will rededicate myself to sorting that out. I was wondering about discord for some reason I thought it had to do with gamers so I was actually searching for information when I came across this thread. I will be now be registering.
Do you think that what works best on each platform depends on the niche? Or not necessarily so.

Good analysis of your social media platforms and the results .Thanks. I forgot to add in my last post that I have found Forums and WhatsApp quite good. I always try to contribute to any community I join too
 

Macie

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Thank you for sharing! Will definitely try out the flier idea! Placing an ad also, will direct the right traffic to my channel! I find thatΓÇÖs the greatest challenge getting the right people who are interested in your content.
 

InspirationalbyMarie

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Does anyone know about Quora any thoughts or experience? Is this an untapped platform for promotion?
 
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originalraith

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One tip I can add! never do reddit! waste of time and allot of people hurting your watchtime! also if you can spare money invest in ads! its worth it!
 

DamoΓÇÖs Paintings

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One tip I can add! never do reddit! waste of time and allot of people hurting your watchtime! also if you can spare money invest in ads! its worth it!
IΓÇÖm with you in this, Reddit, at least from my view, is a horrible place to promote or even just chat, some of the chat rooms there are just full of horrible people, itΓÇÖs not a good place to be, then discord is another waste of time, while not as horrible as Reddit as far as chatting, I found itΓÇÖs the worst place to promote, whereas here IΓÇÖm at home, nice people, great admins and mods, and very flexible but still controlled enough to keep spam out.
 
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vinc8nt

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An FB page with a good number of followers can generate a number of viewers and subscribers to your yt channel.
 

cok sunbro

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I have a few notes that I have made this last year about the various platforms I go to share my work and figured I would share them here. Of course these are my personal notes; I would appreciate any feedback insight that anyone else can provide on the subject as social media isn't necessarily my strong-suite.

The Process of Promotion
I am going to go down the list of platforms that I use to promote my own work, but before I do this there is something very important that needs to be said first and foremost. You do not want to just jump on any platform and start spamming your YouTube videos to every single person you can get a post in front of. That is going to turn off the audience of that platform faster than just about anything else you could do (seriously... try talking politics or religion before you go spamming your most recent video. At least then you'll get a response). The single most important thing you can do on any platform is to become a valued, contributing member of that community well before you ever share your work. Done successfully it really doesn't matter what platform you share on, you can be successful on any! That having been said here is my (albeit limited) insight into the platforms I promote on:

Facebook/Twitter
Twitter is my second largest platform-following next to YouTube, and my results for sharing here are near abysmal. I think I see about 6% more external traffic (which equates to maybe 1% overall traffic) via Twitter posts. But the real value in Twitter and FB is the ability for your audience to engage with you. It gives them an opportunity to learn more about you, and the more they do the more invested they will be in your work. So while the views may not improve much as a result of the major Social Media platforms the quality of view on your channel may improve. Keep your feed interesting, valuable and consistent to show your audience that you are worth subscribing to. Paid promotions are available here, although I find that absolutely worthless (not that I've ever participated, only seen others). Why pay money for another platform to do exactly what the YT algorithm was designed to do for free?! You won't do it better! And from the small sample size I have been privy to paid promotions have a return rate of something like $1 per subscriber gained. Just not worth it.

Instagram
I just do not like Instagram. I understand the value due to its size, but the lack of ability to offer links makes it near impossible to get potential viewers to cross-platforms over to YT and the bulky comments make it difficult to interact. It's a great place to show 'behind the scenes' photos of what is happening in your life, and that is good for engagement. But overall I am just not a fan.

Reddit
Yikes! Ok, Reddit is a great platform in that it almost certainly offers a thread for whatever your channel is about. The obvious problem with Reddit is the vicious, vile nature of the people there. You better have thick skin if you are thinking about dropping you video to a sub-Reddit. I've been completely chewed out for making totally legitimate, on-topic posts to sub-Reddits... and I just do fishing videos. It's nice that videos here will play on platform (as opposed to making you jump to YT) but the retention analytics for my videos seen on Reddit is one of the lowest of all External Traffic sources. That will differ for different audiences, but the lack of retention makes it almost not worthwhile to post there at all.

Forum Websites
Now this has been a very successful avenue for my channel. I have between 3-5 website forums that I post my work to depending on the value my post may provide to each site on any given topic and have seen great results. Now mind you, I spend a little time on the forums contributing to others posts and generally being a 'good neighbor,' and sometimes I will go a month doing so without posting anything of my own. But when I do I get good results and occasionally I get REALLY good results. Much like on YouTube if you can make a post in a high-traffic forum-thread that sees a lot of attention it will hold itself in position for more views, and the ones that I managed to have stick on the top of key forum threads have garnered me thousands of views on individual videos. That's rare; on average I would say I get between 250-500 views per video if that video is good enough to be posted on all my forums.

Discord
I don't do Dischord well... in fact the only reason I do it is because I was invited into a group with some YouTubers whom I have a lot of respect for and was honored simply to get the invite. Dischord is very similar to Reddit in appearance and style, although it allows you more of a 'community' experience and from what I have seen nicer, more genuine people (of course that is likely subjective based on the audience). You won't gain a lot of views by making posts on Dischord to my knowledge, but this is a great place to get involved with a community of like-minded creators or fans of your channel's subject matter in order to grow your authority on that subject.

Tik Tok
I don't do TT, but I have a couple friends who are pretty good at it and here are my thoughts based on what I've heard. It's a great platform for fairly easy videos and fast growth. It isn't yet monetized (though I hear that this is changing in the near future). it is hard to get people to cross platforms in general, though Tik Tok is slightly easier than others due to the fact the overall audience is already watching videos and was likely watching YT before TT existed. As of last year TT was one of the fastest growing platforms and the algorithm was easy. Good platform for growth, if you have the ability to double up on the work you put into your video production.

Linked In
Weird statistic; the majority of people making $100k+ per year prefer Linked In to almost every other social media platform. Or something weird like that, ask Judy Fox what I'm talking about cuz that's where I got that stat from. The point being that this platform has people with MONEY! How do you get in with that crowd? I have no idea. Haven't figured it out, it's a hard platform to navigate. But it is an underrated platform.

Legacy Media/ Print Media
Nobody ever talks about this... but for our entire lives legacy media has been the bread and butter of the promotion world. I'm talking about TV, radio and newspaper/magazines. And yes, their advertiser rates and CPM's for ads would make ANY YouTuber jealous (they are expensive) but what platform do you trust more than a DJ on your favorite radio station or an ad in the paper? Ok, so maybe these guys are too pricey for us 'Not millionaire' YouTubers, but they do present some options for us. For starters go to your local grocery store and pick up one of those Music Magazine papers or local newspapers. Maybe pick up a copy of the campus paper at the local Community College. Last I checked it was $12 for a classified ad, and you could get a 1X1 ad for around $75. Of course this is not my approach (I'm cheap). Because I do fishing (and I like to write a lot) I go write a story and take some pictures of whatever is happening that day and I offer it to the paper for free. If it is well written, and if they are in need of space to kill (and trust me that happens more often than not) they'll throw it in there. Don't make yourself the centerpiece of the story... but if you can get a little crafty and simply mention somewhere in the story your work on YouTube you just picked up FAR more eyeballs than any ad would have provided. Another approach I have had some fun with is ordering business card magnets and sticking them to vending machines or the parking bumpers at drive-through windows. Magnets allow someone who is interested to peel it off and take it home. Also, fliers! Bands do it all the time... why have you not made a flier about your channel and posted it next to all those band fliers?!

YouTube
What? Why is this on here... I'm trying to promote my YouTube channel outside of YouTube! The thing is that of all of these avenues not one can beat YouTube in their ability to share your work out there in front of a 1) massive audience that is 2) looking for exactly what you do. For all the vitriol surrounding the algorithm it's entire purpose is simply to put the videos people want to see in front of them. The greatest service that you can do for your channel is to make great videos that people want to see and optimize them to be found in search and discovery. No amount of Social Media presence or Forum posts will ever compete with the potential that you are given on every single video you post through YouTube.
You are so right about instagram, you can not share links easily, i think hardly anyone would go to the profile and click the link in Instagram Bio. They should at least let us give links in the description
 
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Stanley | Team TB

Stanley | Team TB

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Totally agree... but indo understand. All of these platforms intend to keep you on their platform as long as possible. The longer you are there the more hits and ad revenue their site earns. I wouldn't be eager to offer an escape hatch to the sitr either.
 

Gideon kolawole

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I have a few notes that I have made thiVerys last year about the various platforms I go to share my work and figured I would share them here. Of course these are my personal notes; I would appreciate any feedback insight that anyone else can provide on the subject as social media isn't necessarily my strong-suite.

The Process of Promotion
I am going to go down the list of platforms that I use to promote my own work, but before I do this there is something very important that needs to be said first and foremost. You do not want to just jump on any platform and start spamming your YouTube videos to every single person you can get a post in front of. That is going to turn off the audience of that platform faster than just about anything else you could do (seriously... try talking politics or religion before you go spamming your most recent video. At least then you'll get a response). The single most important thing you can do on any platform is to become a valued, contributing member of that community well before you ever share your work. Done successfully it really doesn't matter what platform you share on, you can be successful on any! That having been said here is my (albeit limited) insight into the platforms I promote on:

Facebook/Twitter
Twitter is my second largest platform-following next to YouTube, and my results for sharing here are near abysmal. I think I see about 6% more external traffic (which equates to maybe 1% overall traffic) via Twitter posts. But the real value in Twitter and FB is the ability for your audience to engage with you. It gives them an opportunity to learn more about you, and the more they do the more invested they will be in your work. So while the views may not improve much as a result of the major Social Media platforms the quality of view on your channel may improve. Keep your feed interesting, valuable and consistent to show your audience that you are worth subscribing to. Paid promotions are available here, although I find that absolutely worthless (not that I've ever participated, only seen others). Why pay money for another platform to do exactly what the YT algorithm was designed to do for free?! You won't do it better! And from the small sample size I have been privy to paid promotions have a return rate of something like $1 per subscriber gained. Just not worth it.

Instagram
I just do not like Instagram. I understand the value due to its size, but the lack of ability to offer links makes it near impossible to get potential viewers to cross-platforms over to YT and the bulky comments make it difficult to interact. It's a great place to show 'behind the scenes' photos of what is happening in your life, and that is good for engagement. But overall I am just not a fan.

Reddit
Yikes! Ok, Reddit is a great platform in that it almost certainly offers a thread for whatever your channel is about. The obvious problem with Reddit is the vicious, vile nature of the people there. You better have thick skin if you are thinking about dropping you video to a sub-Reddit. I've been completely chewed out for making totally legitimate, on-topic posts to sub-Reddits... and I just do fishing videos. It's nice that videos here will play on platform (as opposed to making you jump to YT) but the retention analytics for my videos seen on Reddit is one of the lowest of all External Traffic sources. That will differ for different audiences, but the lack of retention makes it almost not worthwhile to post there at all.

Forum Websites
Now this has been a very successful avenue for my channel. I have between 3-5 website forums that I post my work to depending on the value my post may provide to each site on any given topic and have seen great results. Now mind you, I spend a little time on the forums contributing to others posts and generally being a 'good neighbor,' and sometimes I will go a month doing so without posting anything of my own. But when I do I get good results and occasionally I get REALLY good results. Much like on YouTube if you can make a post in a high-traffic forum-thread that sees a lot of attention it will hold itself in position for more views, and the ones that I managed to have stick on the top of key forum threads have garnered me thousands of views on individual videos. That's rare; on average I would say I get between 250-500 views per video if that video is good enough to be posted on all my forums.

Discord
I don't do Dischord well... in fact the only reason I do it is because I was invited into a group with some YouTubers whom I have a lot of respect for and was honored simply to get the invite. Dischord is very similar to Reddit in appearance and style, although it allows you more of a 'community' experience and from what I have seen nicer, more genuine people (of course that is likely subjective based on the audience). You won't gain a lot of views by making posts on Dischord to my knowledge, but this is a great place to get involved with a community of like-minded creators or fans of your channel's subject matter in order to grow your authority on that subject.

Tik Tok
I don't do TT, but I have a couple friends who are pretty good at it and here are my thoughts based on what I've heard. It's a great platform for fairly easy videos and fast growth. It isn't yet monetized (though I hear that this is changing in the near future). it is hard to get people to cross platforms in general, though Tik Tok is slightly easier than others due to the fact the overall audience is already watching videos and was likely watching YT before TT existed. As of last year TT was one of the fastest growing platforms and the algorithm was easy. Good platform for growth, if you have the ability to double up on the work you put into your video production.

Linked In
Weird statistic; the majority of people making $100k+ per year prefer Linked In to almost every other social media platform. Or something weird like that, ask Judy Fox what I'm talking about cuz that's where I got that stat from. The point being that this platform has people with MONEY! How do you get in with that crowd? I have no idea. Haven't figured it out, it's a hard platform to navigate. But it is an underrated platform.

Legacy Media/ Print Media
Nobody ever talks about this... but for our entire lives legacy media has been the bread and butter of the promotion world. I'm talking about TV, radio and newspaper/magazines. And yes, their advertiser rates and CPM's for ads would make ANY YouTuber jealous (they are expensive) but what platform do you trust more than a DJ on your favorite radio station or an ad in the paper? Ok, so maybe these guys are too pricey for us 'Not millionaire' YouTubers, but they do present some options for us. For starters go to your local grocery store and pick up one of those Music Magazine papers or local newspapers. Maybe pick up a copy of the campus paper at the local Community College. Last I checked it was $12 for a classified ad, and you could get a 1X1 ad for around $75. Of course this is not my approach (I'm cheap). Because I do fishing (and I like to write a lot) I go write a story and take some pictures of whatever is happening that day and I offer it to the paper for free. If it is well written, and if they are in need of space to kill (and trust me that happens more often than not) they'll throw it in there. Don't make yourself the centerpiece of the story... but if you can get a little crafty and simply mention somewhere in the story your work on YouTube you just picked up FAR more eyeballs than any ad would have provided. Another approach I have had some fun with is ordering business card magnets and sticking them to vending machines or the parking bumpers at drive-through windows. Magnets allow someone who is interested to peel it off and take it home. Also, fliers! Bands do it all the time... why have you not made a flier about your channel and posted it next to all those band fliers?!

YouTube
What? Why is this on here... I'm trying to promote my YouTube channel outside of YouTube! The thing is that of all of these avenues not one can beat YouTube in their ability to share your work out there in front of a 1) massive audience that is 2) looking for exactly what you do. For all the vitriol surrounding the algorithm it's entire purpose is simply to put the videos people want to see in front of them. The greatest service that you can do for your channel is to make great videos that people want to see and optimize them to be found in search and discovery. No amount of Social Media presence or Forum posts will ever compete with the potential that you are given on every single video you post through YouTube.

wow this tips are really really awesome sir
I'm so grateful
I also use Pinterest, I just started.
 
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WV Pet Project

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Very good information! I have tried reddit- EVERY time I posted a video there (In a supposedly helpful subreddit where people do channel reviews) I immediatley got dislikes on my video- like, much sooner than someone could have even watched it! On the other hand, I received some very, very helpful tips from folks on how to improve- which was what I was after- but I can definitely see your point on the vile nature. I haven't been active on twitter...gonna have to up my game!
 
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Growing Up Walls

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You do not want to just jump on any platform and start spamming your YouTube videos to every single person you can get a post in front of.

This. I have SUCH a hard time with this. Because when I have a platform (Twitter, for example) that I enjoy using, any time I post a video it feels like spam. So I create an account ONLY to post videos to, so I don't feel like I'm spamming the people who follow me. But then the people who follow me don't ever see those posts, because who wants to follow an account that just notifies you of new posts?

Or, then again, maybe sometimes people DO want to follow such accounts because of whatever reason. I know several gaming YouTubers just have their Twitter accounts to get fanart from fans and to post updates when they haven't been able to create a video for a while for whatever reason. But a Facebook page wouldn't work quite so well for that because of how poorly it does at getting your posts in people's feeds unless they like and "see first" (from what I remember) for that page.

I'm so conflicted, but thank you for your post. There's a lot of good information there. Must...stop...spamming.....lol :) :heart:
 
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Stanley | Team TB

Stanley | Team TB

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One thing that I do which seems to work with this... I take clips that I used in the video and make a short, 15 second 'trailer' video. I havent perfected these trailers but the idea is to recycle footage from the latest YouTube video into content for other platforms. I share that on Instagram, Twitter, Tik Tok etc with a note at the end directing them to see the full length episode on youTube. That was each platform has fresh, designated content and it seems a little less spammy because you aren't necessarily driving traffic off platform.
 
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SonicNebula

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Well here is my issue as a new youtuber. you create a Facebook page, Pinterest, twitter, Instagram, etc.... but then what? you upload a video you post to all your social media to try to grow, but no one is looking at your pages? how are you suppose to grow? so being active on Pinterest actually got you YT views? without advertising I just don't see how you would bring in traffic to your social media if you are very small and unknown. I don't know the game yet. 99% of my organic views are from me doing SEO with TB. But I do not have a track record either. only 3 week old account.
 
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Stanley | Team TB

Stanley | Team TB

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Social Media of any/every platform is far better for engaging with your audience than it is for collecting a few views. I have 3,600 on YT, 1,000 on Tiwtter and I get about 3 link clicks from posts on Twitter promoting content. That's just not the purpose of social media.

Use the SocMed platforms to talk and engage with your audience and honestly trust YouTube to promote your content. That is really what YouTube is best at. Learn SEO strategy and best pratices (And TubeBuddy!!!) and YouTube Search/Suggested will get you FAR more views than any amount of posts on Social Media.
 

MyBlocksStrongestMan

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I have a few notes that I have made this last year about the various platforms I go to share my work and figured I would share them here. Of course these are my personal notes; I would appreciate any feedback insight that anyone else can provide on the subject as social media isn't necessarily my strong-suite.

The Process of Promotion
I am going to go down the list of platforms that I use to promote my own work, but before I do this there is something very important that needs to be said first and foremost. You do not want to just jump on any platform and start spamming your YouTube videos to every single person you can get a post in front of. That is going to turn off the audience of that platform faster than just about anything else you could do (seriously... try talking politics or religion before you go spamming your most recent video. At least then you'll get a response). The single most important thing you can do on any platform is to become a valued, contributing member of that community well before you ever share your work. Done successfully it really doesn't matter what platform you share on, you can be successful on any! That having been said here is my (albeit limited) insight into the platforms I promote on:

Facebook/Twitter
Twitter is my second largest platform-following next to YouTube, and my results for sharing here are near abysmal. I think I see about 6% more external traffic (which equates to maybe 1% overall traffic) via Twitter posts. But the real value in Twitter and FB is the ability for your audience to engage with you. It gives them an opportunity to learn more about you, and the more they do the more invested they will be in your work. So while the views may not improve much as a result of the major Social Media platforms the quality of view on your channel may improve. Keep your feed interesting, valuable and consistent to show your audience that you are worth subscribing to. Paid promotions are available here, although I find that absolutely worthless (not that I've ever participated, only seen others). Why pay money for another platform to do exactly what the YT algorithm was designed to do for free?! You won't do it better! And from the small sample size I have been privy to paid promotions have a return rate of something like $1 per subscriber gained. Just not worth it.

Instagram
I just do not like Instagram. I understand the value due to its size, but the lack of ability to offer links makes it near impossible to get potential viewers to cross-platforms over to YT and the bulky comments make it difficult to interact. It's a great place to show 'behind the scenes' photos of what is happening in your life, and that is good for engagement. But overall I am just not a fan.

Reddit
Yikes! Ok, Reddit is a great platform in that it almost certainly offers a thread for whatever your channel is about. The obvious problem with Reddit is the vicious, vile nature of the people there. You better have thick skin if you are thinking about dropping you video to a sub-Reddit. I've been completely chewed out for making totally legitimate, on-topic posts to sub-Reddits... and I just do fishing videos. It's nice that videos here will play on platform (as opposed to making you jump to YT) but the retention analytics for my videos seen on Reddit is one of the lowest of all External Traffic sources. That will differ for different audiences, but the lack of retention makes it almost not worthwhile to post there at all.

Forum Websites
Now this has been a very successful avenue for my channel. I have between 3-5 website forums that I post my work to depending on the value my post may provide to each site on any given topic and have seen great results. Now mind you, I spend a little time on the forums contributing to others posts and generally being a 'good neighbor,' and sometimes I will go a month doing so without posting anything of my own. But when I do I get good results and occasionally I get REALLY good results. Much like on YouTube if you can make a post in a high-traffic forum-thread that sees a lot of attention it will hold itself in position for more views, and the ones that I managed to have stick on the top of key forum threads have garnered me thousands of views on individual videos. That's rare; on average I would say I get between 250-500 views per video if that video is good enough to be posted on all my forums.

Discord
I don't do Dischord well... in fact the only reason I do it is because I was invited into a group with some YouTubers whom I have a lot of respect for and was honored simply to get the invite. Dischord is very similar to Reddit in appearance and style, although it allows you more of a 'community' experience and from what I have seen nicer, more genuine people (of course that is likely subjective based on the audience). You won't gain a lot of views by making posts on Dischord to my knowledge, but this is a great place to get involved with a community of like-minded creators or fans of your channel's subject matter in order to grow your authority on that subject.

Tik Tok
I don't do TT, but I have a couple friends who are pretty good at it and here are my thoughts based on what I've heard. It's a great platform for fairly easy videos and fast growth. It isn't yet monetized (though I hear that this is changing in the near future). it is hard to get people to cross platforms in general, though Tik Tok is slightly easier than others due to the fact the overall audience is already watching videos and was likely watching YT before TT existed. As of last year TT was one of the fastest growing platforms and the algorithm was easy. Good platform for growth, if you have the ability to double up on the work you put into your video production.

Linked In
Weird statistic; the majority of people making $100k+ per year prefer Linked In to almost every other social media platform. Or something weird like that, ask Judy Fox what I'm talking about cuz that's where I got that stat from. The point being that this platform has people with MONEY! How do you get in with that crowd? I have no idea. Haven't figured it out, it's a hard platform to navigate. But it is an underrated platform.

Legacy Media/ Print Media
Nobody ever talks about this... but for our entire lives legacy media has been the bread and butter of the promotion world. I'm talking about TV, radio and newspaper/magazines. And yes, their advertiser rates and CPM's for ads would make ANY YouTuber jealous (they are expensive) but what platform do you trust more than a DJ on your favorite radio station or an ad in the paper? Ok, so maybe these guys are too pricey for us 'Not millionaire' YouTubers, but they do present some options for us. For starters go to your local grocery store and pick up one of those Music Magazine papers or local newspapers. Maybe pick up a copy of the campus paper at the local Community College. Last I checked it was $12 for a classified ad, and you could get a 1X1 ad for around $75. Of course this is not my approach (I'm cheap). Because I do fishing (and I like to write a lot) I go write a story and take some pictures of whatever is happening that day and I offer it to the paper for free. If it is well written, and if they are in need of space to kill (and trust me that happens more often than not) they'll throw it in there. Don't make yourself the centerpiece of the story... but if you can get a little crafty and simply mention somewhere in the story your work on YouTube you just picked up FAR more eyeballs than any ad would have provided. Another approach I have had some fun with is ordering business card magnets and sticking them to vending machines or the parking bumpers at drive-through windows. Magnets allow someone who is interested to peel it off and take it home. Also, fliers! Bands do it all the time... why have you not made a flier about your channel and posted it next to all those band fliers?!

YouTube
What? Why is this on here... I'm trying to promote my YouTube channel outside of YouTube! The thing is that of all of these avenues not one can beat YouTube in their ability to share your work out there in front of a 1) massive audience that is 2) looking for exactly what you do. For all the vitriol surrounding the algorithm it's entire purpose is simply to put the videos people want to see in front of them. The greatest service that you can do for your channel is to make great videos that people want to see and optimize them to be found in search and discovery. No amount of Social Media presence or Forum posts will ever compete with the potential that you are given on every single video you post through YouTube.
I can certainly vouch for the poor results via Twitter. I've gotten maybe 4 or 5 of my 57 subscribers from Twitter and I had to work really hard for them. I've complied a Playlist called "Tales from a YouTube Newbie". I search for people on Twitter expressing interest in starting a YouTube channel and I suggest that my playlist might be helpful. However, I have to make many such Reply posts to get any attention.
 
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