Hoodrichcloth

Hoodrich is all about transition. The word ΓÇ£HoodΓÇ¥ is somewhere you are at in life and ΓÇ£RichΓÇ¥ is somewhere you aspire to be. So, itΓÇÖs about going from where you at in life, to where you want to be. Ultimately thatΓÇÖs Hoodrich- from nothing to something. ItΓÇÖs about me proving to myself that I can create something out of nothing and thatΓÇÖs our ethos. We push this in our socials. Whenever we work with someone we ask ourselves, do they align with the brandΓÇÖs message? Do they fit what weΓÇÖre about? ItΓÇÖs what the brand represents. We started from nothing, and we still have big ambitions.