This was an interesting newsletter piece from the Publish Press. There is a lot to unpack with these findings. It may even be contrary to our anecdotal experiences. Some things surprised me in this piece. Interestingly, it still seems to paint a positive picture for long-form content. I should point out that this info originally came from Paddy Galloway's Twitter feed.
The sample size: 5,400 Shorts from 33 YouTube channels across different niches.
What they found: Shorts aren’t a silver bullet for growth (at least not compared to their longform counterparts), but they can still be worth it for certain creators. Some main takeaways →
Like channel videos, Shorts should aim to hold the viewer’s attention as long as possible. Longer videos tend to do that best.
Longform videos convert subscribers better than Shorts do.
The average revenue per 1,000 views (aka RPM) is 6 cents for Shorts.