Hi just wondering if you guys are using tags on your long form videos ? In 2023 I have noticed a decrease in viewership over the last 2 months anybody else ?
Organic reach always drops over time across any platform.
You used to get tons of likes/engagement on FB, you're lucky to get 1-2% of your followers to see your updates now. Likewise on IG, I used to get 10,000-15,000 likes on a post just one year ago, but those days are gone and I should be happy to get 5,000-7,000.
Has the efficiency of those tools changed? Sure has. How much? No idea.
HOWEVER, I would definitely continue using all the necessary tools available on the respective SM platforms to make it as easy as possible for the algorithms to find my content & present it in front of the correct audience (ie hashtags, tags, SEO, optimise title, thumbnail, description, etc).
What's the other option? Stop using tags cuz there's some article or talk that they're not as efficient anymore? Next month, it'll be something else that's working less than before, and one ought to stop using that as well?
My 2 cents.