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Instagram Instagram combining videos & Reels into one tab


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I am not sure if this is good news or not but it will certainly make things simpler on Instagram. Instagram has announced that all videos under 15 will be shared as Reels. However, only videos under 90-seconds will be part of the Discovery system. Essentially, to maximize IG, make videos less than 90-seconds. However, for people who want to multi-purpose their YT Shorts videos, the duration to use for videos is 60-seconds or less.

The writing is on the wall. Both TikTok and IG are going against YT to make their content search-friendly. So, rules of SEO will help in titles is my takeaway. Of course, hashtags are super important in both IG and TikTok.