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YouTube Tips A Deep Dive Into Increasing Sub Growth

Stanley | Team TB

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Saw an interesting post this morning courtesy of @Jeff Goober and I would like to elaborate on this particular issue. There are things that you can do to increase your sub growth, but before you start stressing about your analytics you need to be realistic about the numbers you are seeing. On average you should expect to gain between 3-5 subscribers for every 1,000 views. That is a common average for YouTube in General.
1652278227988.png

Jeff's numbers are actually closer to 6 per 1,000 views... already far better than the platform averages. But there are some things that can be done to improve this further. Here's how:

Get An Accountability Partner
When you look at the things that separate the 1k channels from the 10k and 100k channels this is one of those things. They've spent enough time on platform to know their audience, but they need insight and assistance brainstorming and getting honest, quality feedback on their videos, thumbnails and decision-making. You need to have thick skin; the best accountability partners aren't going to tell you how awesome you are and how amazing your videos are. They aren't 'Yes Men' and they aren't going to let you get away with your nonsense. You are cutting corners, you are not doing the work that you are capable of doing and you need to improve. Having someone who will tell you so is a valuable asset.

Identify Your Value
Right now you are asking people to subscribe for the sake of your vanity numbers. That is why people are not subscribing to your channel; it's all about you and not them. Cut the c*** out of your video; if you are saying 'please like and subscribe and hit that notification bell and leave a comment and blah blah blah...' then you need to stop that immediately. It's not working. Everyone is tired of hearing that noise. Sit down with your accountability partner and identify your value. What is your purpose? Why does your channel exist and what value do you serve to a viewer? Be real with yourself; if you are a FPPOV gamer and your channel is based around that then you need to say 'subscribe for more FPPPOV gaming.' Does that convince people to stick around?

Probably not. There is little value there. That sucks and it's a hard pill to swallow, but you have identified a weakness in your channel and now you need to figure out what you can do to create something that is more valuable than just being another FPPOV gaming channel. Figure out a solid reason why you provide value, and you won't need to ask people to subscribe. They'll do it inherently.

Brainstorm Your CTA
Once you have figured out the value-proposition that is the reason people should subscribe it is time to focus on the actual call-to-action (CTA). This is the way that you present your value-proposition. It's how you convince your viewer to become a subscriber. As I mentioned before you want to get away from following the exact same script that plagues so many rookie channels. Get together with your accountability partner and figure out a creative way to slip your CTA into the video. Maybe have a chalkboard in the background that has a new, clever pun which asks the viewer to subscribe every video... kind of like how Bob's Burgers always has that 'Burger of the Day' pun. For more serious content maybe give a more serious reason for a viewer to subscribe, something akin to the following:

"Stay up to date with this and all new, upcoming news on this topic by subscribing today so you never miss out on..."

An Audience of One
Finally, remember who it is that you are talking to when you film your video. I cringe every time I hear a creator say 'you guys' or 'hey everyone.' I'm not 'guys,' and I am not sitting on a couch next to 300 other viewers watching your video together. I am an individual and I am watching your video alone and in solitude. Talk to me. As a creator you need to film your video as though you are talking to a single person, and your CTA should be an extension of this. You are talking to a single person; you need to express your appreciation for having that single person watching your video and speak to them directly when you are asking them to be a member of your community.
 

Attachments

MattCommand1

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livinginjohnscreek.com
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This post hurt my feelings. :) So much great thoughts you shared here but so many weaknesses I can see within myself. Ugh. If I let myself, I will inadvertently beat myself up a lot. The best I can do at the moment is to continue my current philosophy of trying to do better with each and every video.

The CTA thing is still tough for me. Still pondering how I should handle it aside from my normal spiel. I've tried different styles based on what I've seen from more experienced Youtubers. A lot of people have different ideas about what should be in a CTA. I think Channel Makers has suggested to just focusing on the good content and forego the CTA entirely. I am not quite ready for that idea because the rules of marketing is that people respond to multiple exposures of the same message.

I watch channels that ask for the like and subscribe. Yes, it is repetitive and unoriginal but I still hear "the ask". I still believe in "asking" for what you want knowing that the majority of people will decline or ignore you. I cannot deny that if we can come up with something more original, that is the way to go.
 
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Stanley | Team TB

Stanley | Team TB

Amazingly Decent and Not-At-All Terrible Fishing
Administrator
Moderator
TubeBuddy Staff
2,519
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This post hurt my feelings. :) So much great thoughts you shared here but so many weaknesses I can see within myself. Ugh. If I let myself, I will inadvertently beat myself up a lot. The best I can do at the moment is to continue my current philosophy of trying to do better with each and every video.

The CTA thing is still tough for me. Still pondering how I should handle it aside from my normal spiel. I've tried different styles based on what I've seen from more experienced Youtubers. A lot of people have different ideas about what should be in a CTA. I think Channel Makers has suggested to just focusing on the good content and forego the CTA entirely. I am not quite ready for that idea because the rules of marketing is that people respond to multiple exposures of the same message.

I watch channels that ask for the like and subscribe. Yes, it is repetitive and unoriginal but I still hear "the ask". I still believe in "asking" for what you want knowing that the majority of people will decline or ignore you. I cannot deny that if we can come up with something more original, that is the way to go.
Man I don't understand how anyone can make a solid case for ignoring CTA... it's just too important a metric. I've had complete dud videos become channel drivers due to solid-performing thumbnails. I'm being a little overly dramatic about subscribe CTA's... but I wanted to hammer home the point. I just want people to step out and away from the norms. Get creative and try new things, you know?
 

Theory Guitar

Guitarist and YouTube Enthusiast
TubeBuddy User
231
12
Subscriber Goal
10000
Saw an interesting post this morning courtesy of @Jeff Goober and I would like to elaborate on this particular issue. There are things that you can do to increase your sub growth, but before you start stressing about your analytics you need to be realistic about the numbers you are seeing. On average you should expect to gain between 3-5 subscribers for every 1,000 views. That is a common average for YouTube in General.
View attachment 12209
Jeff's numbers are actually closer to 6 per 1,000 views... already far better than the platform averages. But there are some things that can be done to improve this further. Here's how:

Get An Accountability Partner
When you look at the things that separate the 1k channels from the 10k and 100k channels this is one of those things. They've spent enough time on platform to know their audience, but they need insight and assistance brainstorming and getting honest, quality feedback on their videos, thumbnails and decision-making. You need to have thick skin; the best accountability partners aren't going to tell you how awesome you are and how amazing your videos are. They aren't 'Yes Men' and they aren't going to let you get away with your nonsense. You are cutting corners, you are not doing the work that you are capable of doing and you need to improve. Having someone who will tell you so is a valuable asset.

Identify Your Value
Right now you are asking people to subscribe for the sake of your vanity numbers. That is why people are not subscribing to your channel; it's all about you and not them. Cut the c*** out of your video; if you are saying 'please like and subscribe and hit that notification bell and leave a comment and blah blah blah...' then you need to stop that immediately. It's not working. Everyone is tired of hearing that noise. Sit down with your accountability partner and identify your value. What is your purpose? Why does your channel exist and what value do you serve to a viewer? Be real with yourself; if you are a FPPOV gamer and your channel is based around that then you need to say 'subscribe for more FPPPOV gaming.' Does that convince people to stick around?

Probably not. There is little value there. That sucks and it's a hard pill to swallow, but you have identified a weakness in your channel and now you need to figure out what you can do to create something that is more valuable than just being another FPPOV gaming channel. Figure out a solid reason why you provide value, and you won't need to ask people to subscribe. They'll do it inherently.

Brainstorm Your CTA
Once you have figured out the value-proposition that is the reason people should subscribe it is time to focus on the actual call-to-action (CTA). This is the way that you present your value-proposition. It's how you convince your viewer to become a subscriber. As I mentioned before you want to get away from following the exact same script that plagues so many rookie channels. Get together with your accountability partner and figure out a creative way to slip your CTA into the video. Maybe have a chalkboard in the background that has a new, clever pun which asks the viewer to subscribe every video... kind of like how Bob's Burgers always has that 'Burger of the Day' pun. For more serious content maybe give a more serious reason for a viewer to subscribe, something akin to the following:

"Stay up to date with this and all new, upcoming news on this topic by subscribing today so you never miss out on..."

An Audience of One
Finally, remember who it is that you are talking to when you film your video. I cringe every time I hear a creator say 'you guys' or 'hey everyone.' I'm not 'guys,' and I am not sitting on a couch next to 300 other viewers watching your video together. I am an individual and I am watching your video alone and in solitude. Talk to me. As a creator you need to film your video as though you are talking to a single person, and your CTA should be an extension of this. You are talking to a single person; you need to express your appreciation for having that single person watching your video and speak to them directly when you are asking them to be a member of your community.
This is awesome! Thank for taking the time to write this out.

An Audience of One
Finally, remember who it is that you are talking to when you film your video. I cringe every time I hear a creator say 'you guys' or 'hey everyone.' I'm not 'guys,' and I am not sitting on a couch next to 300 other viewers watching your video together. I am an individual and I am watching your video alone and in solitude. Talk to me. As a creator you need to film your video as though you are talking to a single person, and your CTA should be an extension of this. You are talking to a single person; you need to express your appreciation for having that single person watching your video and speak to them directly when you are asking them to be a member of your community.
[/QUOTE]

I might need to re think my intro.
 
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OP
Stanley | Team TB

Stanley | Team TB

Amazingly Decent and Not-At-All Terrible Fishing
Administrator
Moderator
TubeBuddy Staff
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So if I have 111k views and 2600 subs that means I am below average right?? :scream:
No... in fact you are WELL above average. You are averaging 9 subscribers for every 1,000 views. Those are exceptional numbers.
 

GPx

Active Member
TubeBuddy User
35
7
Subscriber Goal
5000
Some interesting points here. I've not heard of the "audience of one" bit before. To be honest when I hear someone say "everyone" or something similar it washes over me because I know when watching youtube videos that the audience is anyone and everyone, I don't treat it as it's a personal video being shown to me and me only. That's just my opinion on it though, but I am curious how many people think the other way and react when videos welcome everyone. I had no idea it would be something that bothers some people. Something to think about I guess.

I used to start my videos with "Welcome back everyone, and if you're new to the channel then say hello"... which is a small CTA for leaving a comment. Considering I play only ARK Survival Evolved, where the character is basically known/referred to as a survivor, I now change that on my videos to "Welcome back survivors....". So i'm still address a large audience, but using the games terminology.

Would it potentially be better to remove everyone/survivors and have it more like "Welcome back, and if you're new to the channel then say hello" ?

As for my CTAs, I've never settled on what to say or when to do it. I've never felt comfortable doing a CTA as it doesn't usually come naturally to me, so that's one thing I definitely struggle with deciding on.
 
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Stanley | Team TB

Stanley | Team TB

Amazingly Decent and Not-At-All Terrible Fishing
Administrator
Moderator
TubeBuddy Staff
2,519
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Some interesting points here. I've not heard of the "audience of one" bit before. To be honest when I hear someone say "everyone" or something similar it washes over me because I know when watching youtube videos that the audience is anyone and everyone, I don't treat it as it's a personal video being shown to me and me only. That's just my opinion on it though, but I am curious how many people think the other way and react when videos welcome everyone. I had no idea it would be something that bothers some people. Something to think about I guess.

I used to start my videos with "Welcome back everyone, and if you're new to the channel then say hello"... which is a small CTA for leaving a comment. Considering I play only ARK Survival Evolved, where the character is basically known/referred to as a survivor, I now change that on my videos to "Welcome back survivors....". So i'm still address a large audience, but using the games terminology.

Would it potentially be better to remove everyone/survivors and have it more like "Welcome back, and if you're new to the channel then say hello" ?

As for my CTAs, I've never settled on what to say or when to do it. I've never felt comfortable doing a CTA as it doesn't usually come naturally to me, so that's one thing I definitely struggle with deciding on.
Oooh, I like that 'Welcome back Survivors...' line. You can even make merch out of that! I also like your CTA for comments, it's a smooth and gentle redirection.
I'm a fan of the genre (Im a Stranded Deep and The Forest nerd) and I appreciate your approach!
 

GPx

Active Member
TubeBuddy User
35
7
Subscriber Goal
5000
Oooh, I like that 'Welcome back Survivors...' line. You can even make merch out of that! I also like your CTA for comments, it's a smooth and gentle redirection.
I'm a fan of the genre (Im a Stranded Deep and The Forest nerd) and I appreciate your approach!
Thanks. I guess I could have either "Welcome back survivors" or "Welcome back survivor". It's still using the game lingo, but one is directed at a single audience the other at a large audience. :thinking:

As for the CTA, that little bit feels natural for me when I say it at the start. It's the other CTA's mid-video or whenever that don't feel natural. But right now i'd rather people comment on the videos than hit like/subscribe anyway.

But your topic has given me lots to think about.
 

MattCommand1

YT & TB Forum Enthusiast
TubeBuddy Pro
Trusted User
862
23
livinginjohnscreek.com
Subscriber Goal
1001
Man I don't understand how anyone can make a solid case for ignoring CTA... it's just too important a metric. I've had complete dud videos become channel drivers due to solid-performing thumbnails. I'm being a little overly dramatic about subscribe CTA's... but I wanted to hammer home the point. I just want people to step out and away from the norms. Get creative and try new things, you know?
Agreed. Some people think that CTA's are too salesy and pushy. But it is in how you execute. I am generally sensitive to someone pushing or selling me if people get too obnoxious about it.

I absolutely agree to try new things and being creative! Despite the unintended sting, I actually don't mind being reminded on the CTA matter. I think about it every time and try to vary it. One time I varied a CTA, it went way too long and had to cut some out. An experiment that didn't go as I intended.
 

Damon

Trusted User
Trusted User
2,620
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www.blackwarriorlures.com
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10000
Yeah, that's why I go for a passive CTA. It has worked well for me. Again I'm trying to make every fishing adventure a documentary film. An active CTA ruins the film. Note TV and movies have no problem selling merch with completely passive CTAs. Can't tell you the number of times people said they subscribed to me because it isn't salesy, yet the sales on my the Web site clearly show that people understand I have something to sell and are willing to buy.
 
Last edited:
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Stanley | Team TB

Stanley | Team TB

Amazingly Decent and Not-At-All Terrible Fishing
Administrator
Moderator
TubeBuddy Staff
2,519
25
Subscriber Goal
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Yeah, that's why I go for a passive CTA. It has worked well for me. Again I'm trying to make every fishing adventure a documentary film. An active CTA ruins the film. Note TV and movies have no problem selling merch with completely passive CTAs. Can't tell you the number of times people said they subscribed to me because it isn't salesy, yet the sales on my the Web site clearly show that people understand I have something to sell and are willing to buy.
I love this, well said. I blend it myself; about half my videos contain a CTA. But in over half of those the CTA is at the end. Same reasons as you; I want to put a CTA into my video but I am not going to let the CTA ruin the flow or cadence of the story.
 

lesbrasdemorphee

New Member
3
4
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20000
Hi people! Isn't there something wrong with the math here? My guess is the formula would be #subs/#views*1000.
If I do this for Jeff (15/9201*1000), I get 1.6 subs/1000 views, and not 6. Am I doing this wrong or is there a mistake in the original post?
 

GPx

Active Member
TubeBuddy User
35
7
Subscriber Goal
5000
Hi people! Isn't there something wrong with the math here? My guess is the formula would be #subs/#views*1000.
If I do this for Jeff (15/9201*1000), I get 1.6 subs/1000 views, and not 6. Am I doing this wrong or is there a mistake in the original post?
I was a little confused by that too. I think you are right.

For example if it was 1 per 1000 then for 9201 views it would be 9 subs. So 6 per 1000 for 9201 views would put it at around 54 subs.
 

Damon

Trusted User
Trusted User
2,620
25
www.blackwarriorlures.com
Subscriber Goal
10000
Yeah, the math doesn't check out at all. If the YouTube average is 3 to 5 subs per 1,000 views, then at 9,000+ views should gross 27 to 45 subscribers. That's about a 1/3 to 1/2 of what they should be getting.

Am I missing something? Did I get the math right? I am the world's worst number person.
 
Last edited:

Jeff Goober

Known Member
TubeBuddy User
173
11
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10000
Saw an interesting post this morning courtesy of @Jeff Goober and I would like to elaborate on this particular issue. There are things that you can do to increase your sub growth, but before you start stressing about your analytics you need to be realistic about the numbers you are seeing. On average you should expect to gain between 3-5 subscribers for every 1,000 views. That is a common average for YouTube in General.
View attachment 12209
Jeff's numbers are actually closer to 6 per 1,000 views... already far better than the platform averages. But there are some things that can be done to improve this further. Here's how:

Get An Accountability Partner
When you look at the things that separate the 1k channels from the 10k and 100k channels this is one of those things. They've spent enough time on platform to know their audience, but they need insight and assistance brainstorming and getting honest, quality feedback on their videos, thumbnails and decision-making. You need to have thick skin; the best accountability partners aren't going to tell you how awesome you are and how amazing your videos are. They aren't 'Yes Men' and they aren't going to let you get away with your nonsense. You are cutting corners, you are not doing the work that you are capable of doing and you need to improve. Having someone who will tell you so is a valuable asset.

Identify Your Value
Right now you are asking people to subscribe for the sake of your vanity numbers. That is why people are not subscribing to your channel; it's all about you and not them. Cut the c*** out of your video; if you are saying 'please like and subscribe and hit that notification bell and leave a comment and blah blah blah...' then you need to stop that immediately. It's not working. Everyone is tired of hearing that noise. Sit down with your accountability partner and identify your value. What is your purpose? Why does your channel exist and what value do you serve to a viewer? Be real with yourself; if you are a FPPOV gamer and your channel is based around that then you need to say 'subscribe for more FPPPOV gaming.' Does that convince people to stick around?

Probably not. There is little value there. That sucks and it's a hard pill to swallow, but you have identified a weakness in your channel and now you need to figure out what you can do to create something that is more valuable than just being another FPPOV gaming channel. Figure out a solid reason why you provide value, and you won't need to ask people to subscribe. They'll do it inherently.

Brainstorm Your CTA
Once you have figured out the value-proposition that is the reason people should subscribe it is time to focus on the actual call-to-action (CTA). This is the way that you present your value-proposition. It's how you convince your viewer to become a subscriber. As I mentioned before you want to get away from following the exact same script that plagues so many rookie channels. Get together with your accountability partner and figure out a creative way to slip your CTA into the video. Maybe have a chalkboard in the background that has a new, clever pun which asks the viewer to subscribe every video... kind of like how Bob's Burgers always has that 'Burger of the Day' pun. For more serious content maybe give a more serious reason for a viewer to subscribe, something akin to the following:

"Stay up to date with this and all new, upcoming news on this topic by subscribing today so you never miss out on..."

An Audience of One
Finally, remember who it is that you are talking to when you film your video. I cringe every time I hear a creator say 'you guys' or 'hey everyone.' I'm not 'guys,' and I am not sitting on a couch next to 300 other viewers watching your video together. I am an individual and I am watching your video alone and in solitude. Talk to me. As a creator you need to film your video as though you are talking to a single person, and your CTA should be an extension of this. You are talking to a single person; you need to express your appreciation for having that single person watching your video and speak to them directly when you are asking them to be a member of your community.
This was a great read the part where you say 'if you are saying 'please like and subscribe and hit that notification bell and leave a comment and blah blah blah...' then you need to stop that immediately." You are right it's not working o_O I get like no comments on my videos and I feel forced to say it sometimes because in the past that is what everyone was saying to do in your videos. I like the chalkboard idea lol I'll have to keep coming back to read this and take notes =) Thanks for all the info