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YouTube Tips Why You Shouldn't Worry About Subscribers Yet

Brave Starr

Life ain't no Nintendo Game
Moderator
1,877
24
Subscriber Goal
1000
I get it. It's everyone's goal to gain subscribers. After all, we need them to be able to qualify for the YouTube Partnership Program (YPP) which means making that sweet, sweet mula, money, dough, caching.

But if you look a little closer at the YPP you'll notice one little thing that is also necessary to qualify. That pesky 4000 hours of view time in the last 12 months. Basically, you need viewers to watch your content to reach this goal as quickly as possible which is easier said than done. If my math is still as good as when I was in high school 4000 hours is 240,000 minutes. Which means you would need 16,000 viewers to watch one 15 minute video all the way through each. Getting someone to watch a 15 minute video in its entirety is challenging enough. Getting 16,000 to do it in one video, that would be a miracle.

To make a long calculation short, in essence, it would take at least around 1000 viewers (not necessarily subscribers) watching at least 5 minutes of 50 videos each just to hit that 4000 hour eligibility requirements. A difficult feat that will take a long time.

This is why focusing on subscribers is meaningless as a new channel if, even by some random chance, you manage to get 1000 subscribers you'll still need to reach that 4000 hour eligibility requirement. And asking others to subscribe just so you can get to the 100 subscriber eligibility requirement faster will make this journey even longer because you don't really want 1000 subs that won't watch your content and thus never reach the 4000 hours you need.

My advice: focus on creating content first. Focus on learning how to make good content. You may think your content is good. You may think your thumbnails look great, your audio is on point and your type of content is extremely interesting. But what you think doesn't really matter because you're not making content for yourself. You're making content for an audience and you need to figure out what that audience wants to see. You need to figure out who your ideal audience is, who are the people you are trying to attract with your content. Figure this out first and focus your content on this audience.

Growth will eventually come, but first, you must build a brand, you must give YouTube a reason to know you're there, to see you. The more content you make the more YouTube will notice you. The better the content the more likely it is for Youtube to consider your content worth sharing with more potential viewers. So more, good, quality content focus on a specific audience should be your goal right now. Give yourself a target. 100 good videos in 12 months. About 2 videos a week. Give Youtube a chance to get to know your content. This will in turn let Youtube share your content with viewers looking for this content. Then you can start looking at how to get more people watching and then learn how to get them to watch longer and then learn how to get them to subscribe.

I've said this before and I'll say it every time. Youtube is not a quick trip to the corner store. YouTube is a journey. Learn to enjoy the trip, it will make the time go by faster and less boring.
 

NanoniumTheDude

Recognized Member
TubeBuddy User
91
8
Subscriber Goal
1000
Well put Brave!

I've been on YouTube for nearly 5 years making content and I can say the learning never stops - even when you think you know everything - you'll never achieve perfect, therefore leading to more opportunities to learn and then hone your craft and improve with everything you do regarding YouTube
 

Naheed

Known Member
113
9
www.rugknots.com
Subscriber Goal
1000
Yes, you are cent percent right that Youtube is not a quick trip to the corner store.
YouTube is a journey and it does not have any shortcut to excel you. Moreover, I
agree with you that focus on making qualitative content as it will itself brings numerous
subscribers to a channel.
 

Henry Wang

Active Member
TubeBuddy Star
31
10
Subscriber Goal
100000
Thanks for saying it clearly. Youtube is a journal. I really felt that after more than one year of experience. I changed my topic several times and finally find my way to go. I worked very hard even harder than my usual work before I completely do the Youtube job. Now everything is a little better than before but still, need a long time to hit the 4000 watch hour bell ring. Share the experience with you all. Let's keep going.
 

Andrew

Superman
12,470
33
youtube.com
Subscriber Goal
5000
I get it. It's everyone's goal to gain subscribers. After all, we need them to be able to qualify for the YouTube Partnership Program (YPP) which means making that sweet, sweet mula, money, dough, caching.

But if you look a little closer at the YPP you'll notice one little thing that is also necessary to qualify. That pesky 4000 hours of view time in the last 12 months. Basically, you need viewers to watch your content to reach this goal as quickly as possible which is easier said than done. If my math is still as good as when I was in high school 4000 hours is 240,000 minutes. Which means you would need 16,000 viewers to watch one 15 minute video all the way through each. Getting someone to watch a 15 minute video in its entirety is challenging enough. Getting 16,000 to do it in one video, that would be a miracle.

To make a long calculation short, in essence, it would take at least around 1000 viewers (not necessarily subscribers) watching at least 5 minutes of 50 videos each just to hit that 4000 hour eligibility requirements. A difficult feat that will take a long time.

This is why focusing on subscribers is meaningless as a new channel if, even by some random chance, you manage to get 1000 subscribers you'll still need to reach that 4000 hour eligibility requirement. And asking others to subscribe just so you can get to the 100 subscriber eligibility requirement faster will make this journey even longer because you don't really want 1000 subs that won't watch your content and thus never reach the 4000 hours you need.

My advice: focus on creating content first. Focus on learning how to make good content. You may think your content is good. You may think your thumbnails look great, your audio is on point and your type of content is extremely interesting. But what you think doesn't really matter because you're not making content for yourself. You're making content for an audience and you need to figure out what that audience wants to see. You need to figure out who your ideal audience is, who are the people you are trying to attract with your content. Figure this out first and focus your content on this audience.

Growth will eventually come, but first, you must build a brand, you must give YouTube a reason to know you're there, to see you. The more content you make the more YouTube will notice you. The better the content the more likely it is for Youtube to consider your content worth sharing with more potential viewers. So more, good, quality content focus on a specific audience should be your goal right now. Give yourself a target. 100 good videos in 12 months. About 2 videos a week. Give Youtube a chance to get to know your content. This will in turn let Youtube share your content with viewers looking for this content. Then you can start looking at how to get more people watching and then learn how to get them to watch longer and then learn how to get them to subscribe.

I've said this before and I'll say it every time. Youtube is not a quick trip to the corner store. YouTube is a journey. Learn to enjoy the trip, it will make the time go by faster and less boring.
Great mindset to teach! :D
 

Kryptonite

New Member
Trusted User
12
4
This advice needs to shared more!

I think before becoming a YouTuber, subscriber numbers were the only things you see, along with so many celebrations with reaching a subscriber milestone (not that this is bad at all, just wanted to say it's what I saw as a viewer). It gave me this misconception that subscriber count was the most important metric to YouTube.

When I started posting, I realized how hard it was to keep someone watching even a 10 minute video. It made me realize there were so much to learn and subscriber count didn't matter nearly as much as I thought it did
 

Kindred

Well-Known Member
TubeBuddy User
213
10
Subscriber Goal
1000
wowwww omg you have put this so perfectly! I love the idea of YouTube being a longer journey and I never thought about the watch hours being as important as subs! It's changed my view on things for sure. Thanks for sharing with us all.
 

Damoforce

Active Member
TubeBuddy Pro
43
7
More views = more eyes on your channel = more likely hood of your subs growing

Catch is, got to create the right content