Question Do Title Brackets Affect Keyword SEO?


New Member
Hi there,

I've been doing some keyword research for my beat videos and have decided to pursue 'free pop smoke type beat 2020'.

I want to title my videos like this ;

[FREE] Pop Smoke Type Beat 2020 - "Beat Title"

But when I do this Tubebuddy doesn't recognise it as the keyword and my score in SEO studio halves.

Does using brackets in my title affect my keyword SEO? Or is this a kind of malfunction in Tubebuddy?

I've read that breaking up the title with brackets can increase CTR by 38%.

Any guidance would be much appreciated!

Thanks in advance


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Stanley Orchard

Subscriber Goal
I am afraid there isn't a straight up solution to this. Punctuation of any kind (including brackets) is taken into account for the characters used in search... so yes your brackets are getting in the way a bit. That is part of the value of TubeBuddy tools like this, to let you know how they will affect your SEO.

I also use breaks in my titles and I will use a keyword that flows across that break... but never my primary keyword (I try to naturally 'cram' two or three keyword phrases into my titles when I can).